Digital Marketing Manager - Customer Growth

ZEISS Group; North Carolina; On-site; USD 82,000 - 103,000; Full time

Job summary

ZEISS is seeking a Marketing Manager, Customer Marketing to lead integrated digital campaigns and content strategies. You will manage digital media, social channels, marketing automation, and content that aligns with brand messaging and growth goals.

You will collaborate with Marketing, Sales, Product, and external partners to drive lead generation, customer journeys, and measurable results across channels.

Qualifications

• 7+ years of marketing experience with content creation and strategy.
• Bachelor’s degree in marketing or related field.
• Solid knowledge of digital marketing, campaign management, email marketing, paid media, and social media.
• Experience planning and optimizing multi-channel digital campaigns.
• Proficiency with Salesforce Marketing Cloud and CRM platforms.
• Experience with paid media across Google Ads and social channels.
• Strong writing, editing, and storytelling skills for diverse audiences.

Responsibilities

• Develop, execute, and optimize integrated digital marketing campaigns across channels.
• Manage end-to-end campaign planning, calendars, promotions, and performance monitoring.
• Create and publish engaging digital content aligned with brand standards and objectives.
• Oversee digital and social media strategy across Google, Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Develop executive and corporate content calendars, including LinkedIn thought leadership.
• Create content for Salesforce Marketing Cloud journeys, emails, and automation workflows.
• Collaborate with Marketing, Sales, Product, and external vendors on assets and messaging.
• Analyze campaign performance and provide insights to improve engagement and ROI.
• Lead digital lead generation and nurture activities to maximize effectiveness.
• Ensure compliance with branding standards and digital best practices.

Skills

Digital marketing

Campaign management

Content creation

Social media strategy

Analytics ROI

Project management

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Ads

Facebook/Instagram/LinkedIn ads

YouTube/TikTok advertising

Job description

ZEISS is seeking a Marketing Manager, Customer Marketing to lead integrated digital campaigns and content strategies. You will manage digital media, social channels, marketing automation, and content that aligns with brand messaging and growth goals.

You will collaborate with Marketing, Sales, Product, and external partners to drive lead generation, customer journeys, and measurable results across channels.