Marketing Manager, Customer Marketing — Digital Campaigns

Carl Zeiss Vision, Inc.; Princeton (NJ); On-site; USD 82,000 - 103,000; Full time

Benefits offered by this job

Performance bonus

Medical plans

Retirement plan

Paid time off

Job summary

ZEISS Vision Care in Princeton, NJ is seeking a Marketing Manager, Customer Marketing to lead integrated digital campaigns and content strategies that boost brand awareness and demand. You will manage digital media, social channels, and content creation while ensuring consistent brand messaging and measurable results.

The role collaborates with Marketing, Sales, Product, and external partners to drive lead generation, customer journeys, and engagement across channels, including Salesforce

Qualifications

• 7+ years of marketing experience in digital campaigns, content strategy, and lead generation.
• Bachelor's degree in a related field.
• Comprehensive knowledge of digital marketing principles across channels including email, social, paid media, and content marketing.
• Experience planning, executing, and optimizing integrated campaigns across multiple channels.
• Proficiency with marketing automation and CRM platforms, including Salesforce Marketing Cloud.
• Experience managing paid digital media campaigns on Google Ads and social channels.
• Strong knowledge of social media management, content strategy, and audience engagement.
• Excellent copywriting, editing, and storytelling skills for diverse audiences.
• Experience developing editorial and campaign calendars with multiple projects deadlines.
• Strong analytical skills to interpret metrics and optimize ROI.

Responsibilities

• Develop, execute, and optimize integrated digital marketing campaigns across brand awareness, demand generation, and engagement.
• Manage end-to-end digital campaign planning, calendars, promotions, performance monitoring, and optimization.
• Create and publish engaging content across ZEISS Vision Care's digital channels aligning with brand standards.
• Oversee digital and social media strategy across Google, Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Maintain executive and corporate content calendars including LinkedIn thought leadership.
• Develop content for Salesforce Marketing Cloud journeys, emails, segmentation, and automation workflows.
• Collaborate with Marketing, Sales, Product, and external partners on messaging and assets.
• Monitor campaign performance with analytics, provide insights to improve engagement and ROI.
• Lead digital lead generation activities, nurture, promotions, and customer communications.
• Ensure compliance with branding standards and digital best practices across communications.
• Coordinate with Global Marketing and vendors on campaigns and assets.

Skills

Marketing strategy

Campaign planning

Digital marketing

CRM platforms

Salesforce Marketing Cloud

Paid media management

Social media management

Content creation

Analytics

Project management

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

CRM platforms

Google Ads

Facebook Ads

Job description

ZEISS Vision Care in Princeton, NJ is seeking a Marketing Manager, Customer Marketing to lead integrated digital campaigns and content strategies that boost brand awareness and demand. You will manage digital media, social channels, and content creation while ensuring consistent brand messaging and measurable results.

The role collaborates with Marketing, Sales, Product, and external partners to drive lead generation, customer journeys, and engagement across channels, including Salesforce