Marketing Manager — Community Banking Growth & Brand

Trustar Bank; McLean (VA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

No Deductible health plan

401(k) with company match

LifeLock premier

Generous PTO

Job summary

Trustar Bank is seeking an experienced Marketing Manager to design and deliver marketing programs that support the expansion of the Bank's brand, services and products. The role involves creating and executing growth initiatives, reporting on campaigns, and managing communications with the public to strengthen the Bank's image.

The position is in-office in McLean, VA, with emphasis on cross-channel branding, events, and partnerships.

Qualifications

• Bachelor's degree in Marketing, Communications or Public Relations or another field required.
• Minimum of five years' experience in Marketing, customer relations, event planning or combination thereof is required.
• Strong writing skills are required.
• Strong social media experience and acumen.

Responsibilities

• Create and execute marketing plans aligned with the Bank's strategic goals.
• Source data and create reports regarding initiatives, social media, products, etc.
• Manage the Bank's public image through social media, events, and other media.
• Ensure consistent messaging and branding across branches, digital channels and printed materials.
• Develop and deliver marketing materials and campaigns to the public and staff.

Skills

Analytical thinking

Presentation skills

Creativity

Communication

Problem solving

Marketing principles

Research skills

Writing skills

Financial storytelling

Self-motivation

Education

Bachelor's degree in Marketing/Communications/Public Relations

Tools

Word

Excel

WordPress

Canva

Job description

Trustar Bank is seeking an experienced Marketing Manager to design and deliver marketing programs that support the expansion of the Bank's brand, services and products. The role involves creating and executing growth initiatives, reporting on campaigns, and managing communications with the public to strengthen the Bank's image.

The position is in-office in McLean, VA, with emphasis on cross-channel branding, events, and partnerships.