Growth-Focused Marketing Manager: Brand, PR & Community

Middletown Valley Bank; Hagerstown (MD); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

Life Insurance

Short/Long-Term Disability

401k Savings Plan

Paid Holidays

Paid Time Off

Professional Development

Employee Assistance Program

Job summary

Middletown Valley Bank is seeking a Marketing Manager to lead strategic marketing initiatives, manage brand channels, and drive growth across all CHF brands from its Hagerstown, MD location.

The role collaborates with retail, commercial, and mortgage teams to align objectives, oversee campaigns, and ensure regulatory compliance while fostering an inclusive and high-performing team culture.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience).
• Minimum 3 years in marketing or finance role; prior management experience preferred.
• Strong understanding of marketing principles, digital trends, and budget management.
• Proven leadership skills with the ability to delegate, inspire teams, and communicate clearly.
• Solid understanding of financial services industry and marketing trends.
• Proficient with MS Office and Adobe Creative Suite; familiarity with content creation tools.

Responsibilities

• Lead and develop a high-performing marketing team with coaching and development opportunities.
• Collaborate with leadership to define and promote the brand across CHF subsidiaries.
• Coordinate with retail, commercial, and mortgage teams to align goals and drive revenue.
• Oversee vendor relationships and third-party providers.
• Review and approve advertising and campaigns for regulatory compliance.
• Drive marketing campaigns from concept to execution and measure impact.
• Manage website and intranet with agency support; ensure digital channels are up to date.
• Identify product/service improvements and lead cross-functional projects.

Skills

Leadership

Marketing strategy

Digital marketing

Budget management

Communication

Team management

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Office

Adobe Creative Suite

Photoshop

InDesign

Illustrator

Job description

Middletown Valley Bank is seeking a Marketing Manager to lead strategic marketing initiatives, manage brand channels, and drive growth across all CHF brands from its Hagerstown, MD location.

The role collaborates with retail, commercial, and mortgage teams to align objectives, oversee campaigns, and ensure regulatory compliance while fostering an inclusive and high-performing team culture.