Marketing Director

Insero Talent Solutions; City of Rochester (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Insero Talent Solutions has partnered with a growing optical company based in Rochester, NY, to recruit a Marketing Director. The role leads corporate marketing strategy, branding, and customer engagement across channels to drive revenue growth and market share.

The Marketing Director serves as the CEO's senior advisor on marketing initiatives, oversees digital transformation, licensing, and analytics, and builds a high-performing department.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field; MBA preferred.
• 10+ years of progressive marketing leadership experience.
• Experience leading multi-brand marketing organizations with digital, analytics and cross-functional initiatives.

Responsibilities

• Serve as principal marketing advisor to the CEO and executive leadership.
• Develop long-range marketing strategies aligned with growth.
• Lead enterprise brand architecture across all company brands.
• Direct integrated marketing across digital, retail, wholesale, healthcare, government and e-commerce.
• Lead product launches and go-to-market strategies.
• Oversee digital marketing, SEO/SEM, paid media, content and social media; manage partnerships.
• Direct corporate communications, PR, and executive messaging.
• Develop annual marketing budgets and measure ROI, CAC, CLV, etc.
• Champion AI, marketing technology, automation, CRM, analytics and customer intelligence.

Skills

Enterprise marketing strategy

Digital marketing

Brand management

Audience insights

Cross-functional leadership

Education

Bachelor's in Marketing or related field

MBA preferred

Tools

CRM

Marketing automation

Analytics platforms

Job description

Insero Talent Solutions has partnered with a growing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology. The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

• Serve as the principal marketing advisor to the CEO and executive leadership team
• Develop long-range marketing strategies aligned with corporate growth initiatives
• Lead enterprise brand architecture across all of the company's brands.
• Direct integrated marketing strategies across digital, retail, wholesale, healthcare, government, and e-commerce channels.
• Lead product launch and go-to-market strategies.
• Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing, influencer marketing, affiliate marketing, and social media. Lead licensing and strategic brand partnership marketing programs.
• Direct corporate communications, public relations, executive messaging, and reputation.
• Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key performance indicators.
• Champion AI, marketing technology, automation, CRM, analytics, and customer intelligence initiatives.
• Build, mentor, and lead a high-performing marketing department.

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required

• 10+ years of progressive marketing leadership experience.
• Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred

Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

• Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
• Oversee agencies, creative partners, vendors, licensors, and strategic partners.
• Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
• Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing. Drive innovation in omnichannel marketing and customer engagement.