Growth-Focused Marketing Content Manager

Paylocity; Chesterfield, Northern (MO, KY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

nimble solutions is seeking a Marketing Content Manager, Demand & Growth to craft clear product messaging and demand generation content that supports marketing and sales initiatives. You will drive content across the funnel, partner with design, product, and sales, and implement campaigns to accelerate growth.

You will turn complex product details into simple, persuasive messaging for buyers and align materials with brand voice, SEO, and campaign goals.

Qualifications

• 4+ years of experience in product marketing, sales enablement, or B2B content writing
• Outstanding written and verbal communications skills
• Strong skills in Word, Excel, PowerPoint, and Canva preferred
• Bachelor’s degree or related work experience

Responsibilities

• Conduct competitive market research to understand customer needs.
• Own and/or work cross-functionally to develop sales enablement content across the funnel (pitch decks, one-pagers, case studies, email nurture programs, battlecards, blogs, website, event materials).
• Collaborate with design, product, and sales teams to create cohesive marketing materials that align with brand voice and campaign objectives.
• Research industry trends and competitor content to identify opportunities and maintain competitive edge.
• Optimize content for SEO using keyword research and best practices.
• Maintain content calendar and ensure timely delivery of all content assets.
• Create sales enablement tools such as pitch decks, sell sheets, talking points and trade show collaterals.
• Collaborate with sales and client services teams to develop marketing plans to support growth initiatives, including cross-/up-sell and retention strategies.

Skills

Product marketing

Sales enablement

B2B content writing

Written and verbal communications

Education

Bachelor’s degree

Tools

Word

Excel

PowerPoint

Canva

Job description

nimble solutions is seeking a Marketing Content Manager, Demand & Growth to craft clear product messaging and demand generation content that supports marketing and sales initiatives. You will drive content across the funnel, partner with design, product, and sales, and implement campaigns to accelerate growth.

You will turn complex product details into simple, persuasive messaging for buyers and align materials with brand voice, SEO, and campaign goals.