Marketing Lead - B2B SaaS (Hybrid) + Equity

Jobot; Carlsbad (CA); Híbrido; USD 170.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive benefits package

Performance-based bonus/commission

Equity in the company

Flexible work environment

Descripción de la vacante

A fast-growing SaaS company in Carlsbad is hiring a hands-on Marketing Manager to spearhead demand generation through SEO, SEM, and content initiatives. The role demands 4+ years of B2B SaaS experience and strong skills in managing marketing operations. This hybrid position offers a competitive salary range of $170k–$210k OTE, along with equity and comprehensive benefits. You will have true autonomy and the chance to build a scalable marketing function while collaborating with executive leadership.

Formación

• 4+ years of B2B SaaS marketing experience.
• Hands-on SEO experience driving sales-qualified leads.
• Experience managing SEM/paid acquisition programs.
• Strong copywriting and basic design skills.
• Proficient with HubSpot, GA4, GSC, WordPress.
• Previous startup experience.

Responsabilidades

• Execute SEO, SEM, content creation, webinars, and demand generation campaigns.
• Build and manage paid search and display campaigns.
• Translate subject-matter expertise into lead magnets and case studies.
• Turn events into meetings through pre-booking and follow-ups.
• Manage attribution, forms, and dashboards to optimize performance.
• Work closely with Sales and executive leadership to align campaigns.
• Recommend enhancements to marketing workflows.
• Act as the marketing authority—communicating and driving outcomes.

Conocimientos

B2B SaaS marketing experience

SEO driving sales-qualified leads

Managing SEM/paid acquisition programs

Copywriting skills

Basic design skills

Proficient with HubSpot

Proficient with GA4

Proficient with GSC

Proficient with WordPress

Herramientas

HubSpot

GA4

GSC

WordPress

Descripción del empleo

A fast-growing SaaS company in Carlsbad is hiring a hands-on Marketing Manager to spearhead demand generation through SEO, SEM, and content initiatives. The role demands 4+ years of B2B SaaS experience and strong skills in managing marketing operations. This hybrid position offers a competitive salary range of $170k–$210k OTE, along with equity and comprehensive benefits. You will have true autonomy and the chance to build a scalable marketing function while collaborating with executive leadership.