Marketing Manager: B12

USA Lync; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

B12 is a fully remote company offering an AI website builder with scheduling, payments, and email marketing tools. We are seeking a Marketing Manager to drive customer acquisition, engagement, and expansion from a remote location in the United States.

The role focuses on identifying and growing marketing channels beyond paid advertising, crafting ads and emails, and developing buyer personas. Strong startup experience and English copy skills are essential.

Qualifications

• At least 3 years of marketing experience.
• Minimum 1 year in a senior role.
• Startup experience required.
• Experience scaling a marketing channel.
• Experience acquiring small-business and prosumer customers.
• Paid digital marketing experience required.

Responsibilities

• Identify, onboard, evaluate, and optimize marketing channels.
• Create content for ads, emails, landing pages, campaigns, and marketing materials.
• Develop creative concepts for buyer personas.
• Improve conversion, engagement, and retention.
• Collaborate across departments to improve digital campaign quality and performance.

Skills

Channel expansion

Paid marketing

Content creation

Buyer personas

English copywriting

Startup experience

Job description

Role: Marketing Manager

The Marketing Manager role at B12 is a remote marketing position supporting customer acquisition, engagement, and expansion. B12 requires at least 3 years of marketing experience, including at least 1 year in a senior role, along with startup experience and experience scaling a marketing channel. The role also calls for small-business and prosumer customer acquisition experience and paid digital marketing experience.

The manager identifies, onboards, evaluates, and improves marketing channels beyond paid advertising. The work includes written content for ads, email, landing pages, campaigns, and other marketing materials, plus creative concepts for buyer personas. Employment type, salary, benefits, application deadline, and reporting manager are Not provided by the employer.

Employer: B12

Location: Remote, United States

Work mode: Remote

Employment type: Not provided by the employer

Salary: Not provided by the employer

B12's Product And Customer Focus

B12 is a fully remote company founded in 2015. Its product is an AI website builder that also includes website creation, scheduling, payments, and email marketing tools.

More than 1 million businesses use the product. The manager's customer-acquisition work therefore addresses small-business and prosumer audiences within a product-led growth strategy.

Marketing Channel And Campaign Work

The manager assesses marketing channels, builds channels beyond paid advertising, and measures the effect of campaign work. The role improves middle-of-funnel conversion, engagement, and retention while collaborating across departments.

• Identify, onboard, evaluate, and optimize marketing channels.
• Assess campaign impact and estimate the effort required for marketing work.
• Create content for ads, emails, landing pages, campaigns, and marketing materials.
• Develop creative concepts for buyer personas.
• Improve conversion, engagement, and retention.
• Collaborate across departments to improve digital campaign quality and performance.

Marketing coordinator and manager work commonly includes campaign planning, research, reporting, communication, and analysis. LinkedIn's hiring guide identifies those activities as part of coordinated marketing work.

Experience And Marketing Skills

B12 requires strong startup experience, full-stack marketing skills, paid digital marketing experience, and a record of scaling a channel from zero to significant reach. The manager must assess campaign impact, estimate effort, prioritize competing work, and write clear English content.

AI tools are part of the stated workflow. The role requires experience creating copy, images, and videos with AI assistance, along with creative, design, brand, and visual-communication skills. Familiarity with customer acquisition for small businesses and prosumers is also required.

Remote Company And Team Operations

B12 describes itself as a fully remote company with collaboration across teams and departments. The product-led growth strategy connects marketing work with customer acquisition, customer engagement, and expansion of the customer base.

The employer states that its workplace is safe and inclusive and welcomes applicants from diverse backgrounds.

The recruitment record also says that a LinkedIn profile is part of the application materials and that a brief introductory note is optional.

Questions About This Job

How much marketing experience is required?

The role requires at least 3 years of marketing experience, including at least 1 year in a senior role.

What customer experience is required?

Experience acquiring small-business and prosumer customers is required.

Which marketing channels are involved?

The manager builds and improves channels beyond paid advertising and also needs paid digital marketing experience.

What is the salary?

The salary is Not provided by the employer.

B12's stated mission is to empower people to do meaningful work. Its investors include Breyer Capital, General Catalyst, SV Angel, and Tola Capital, while its product combines website creation with scheduling, payments, and email marketing tools.

The role's senior‑level scope joins channel expansion with customer acquisition and campaign evaluation. That combination places written content, creative production, and marketing measurement in the same operating brief.