Marketing Manager

Craft Agency Ltd; New York (NY); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Meaningful equity

Performance bonus eligibility

Flexible PTO

Visa sponsorship available

Job summary

Craft Agency Ltd is hiring an in-house marketer for a consumer-forward B2B SaaS platform. You will own social and paid channels, write posts and scripts, shoot short-form video, and guide content across platforms.

You’ll track clicks, conversions, and qualified leads, grow a newsletter, and shape event activations. Hybrid work with equity and bonus opportunities, flexible PTO, and visa sponsorship.

Qualifications

• 3 years in-house in a B2B SaaS environment owning social and/or paid
• Strong consumer-forward, culturally fluent thinking
• Experience writing, shooting, and possibly appearing on camera
• Ability to market complex software to different personas and funnel stages

Responsibilities

• Write posts and scripts, shoot short-form videos, and produce light graphics
• Own distribution and paid experiments across LinkedIn, Instagram, TikTok, X, Meta and Google
• Track clicks, conversions and qualified leads; iterate based on data
• Grow an existing newsletter and shape event strategy and activations

Skills

Social media

Paid advertising

Video production

Content writing

Analytics

Tools

LinkedIn Ads

TikTok Ads

Google Ads

Job description

This AI-native consumer intelligence platform came out of two years in stealth in early 2026 with some incredible funding and a client roster of Fortune 500 consumer brands.

Creativity isn't bolted on here; it sits at the centre, and that's what differentiates it from most B2B SaaS marketing roles. And because the product helps the world's biggest brands understand their consumers, the marketing gets to skew consumer-forward and culturally relevant - trends and consumer behaviour, not feature lists.

The Role

You'll build the top-of-funnel awareness engine from the ground up; that means owning both the making and the distribution: writing posts and scripts, shooting short-form video, producing light graphics, then running paid experiments across LinkedIn, Instagram, TikTok, X, Meta and Google. You'll track against clicks, conversions and qualified leads, and iterate on what the data tells you. Beyond social, you'll grow an already-traction-showing newsletter and shape event strategy and activations.

The Package

• $105,000 - $120,000
• Hybrid working
• Meaningful equity and performance bonus eligibility
• Flexible PTO
• Visa sponsorship available

The Person

You have roughly three years in-house in a B2B SaaS environment, owning social and/or paid, but you think in a consumer-forward, culturally fluent way. You're social-native and video-comfortable - you can write, shoot, and, if needed, be on camera.

Crucially, you understand how to market complex software to organisations across different personas and funnel stages; a purely consumer-brand background won't translate here.