Marketing Manager

B12; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Fully remote company with flexible work hours

Inclusive, diverse culture

Opportunity to shape growth at an AI-forward startup

Job summary

B12 is seeking a talented marketing expert to identify and optimize new marketing channels designed to drive leads in the United States. You’ll build and scale these channels from zero to meaningful reach beyond traditional paid ads.

This role involves using AI tools to enhance workflows and improve marketing outcomes while developing creative content for various platforms. The ideal candidate thrives in a startup atmosphere and possesses a strong affinity for innovative marketing strategies and customer acquisition.

Qualifications

• Strong startup experience in a fast-moving, resourceful environment.
• Heavy user of AI tools and ability to apply them to grow and automate marketing.
• Experience scaling a marketing channel from zero to significant reach.

Responsibilities

• Identify and optimize new marketing channels to drive leads.
• Build and scale marketing channels beyond paid ads.
• Develop strong written content for ads, emails, and campaigns.

Skills

Strong startup experience

Heavy user of AI tools

Experience scaling marketing channels

Love brainstorming concepts

Experience acquiring customers

Ability to assess campaign impact

Job description

Description

Identify and optimize new marketing channels to drive leads within target CAC. Build and scale channels from zero to meaningful reach beyond paid ads. Use AI tools to improve workflows, speed experiments, and scale campaigns. Develop strong written content for ads, emails, landing pages, and campaigns. Build a library of creative concepts for buyer persona messaging. Improve mid‑funnel conversions with messaging and tactics to boost engagement.

Requirements

• Strong startup experience in a fast‑moving, resourceful environment.
• Heavy user of AI tools and ability to apply them to grow, automate, and scale marketing.
• Experience scaling a marketing channel from zero to significant reach beyond paid.
• Love brainstorming new concepts, ad creatives, campaign ideas, and messaging.
• Experience acquiring small businesses and prosumer customers.
• Ability to assess campaign impact and estimate the effort needed to generate results.

Benefits

• Fully remote company with flexible work hours.
• Inclusive, diverse culture and team collaboration.
• Opportunity to shape growth at an AI‑forward startup.