Marketing Manager at lift

Feedinkoo: Remote Jobs; United States; A distancia; USD 100.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-friendly

Unlimited holidays

Health plan

Descripción de la vacante

Lift is seeking an experienced Marketing Manager to elevate Lift’s profile in the global iGaming ecosystem, driving demand through compelling storytelling and targeted lead generation.

You’ll own brand messaging, run integrated campaigns across digital, events, content, and partnerships, and partner with sales and product to shorten the path from awareness to close in regulated markets. Remote-friendly, flexible work, unlimited holidays.

Formación

• B2B marketing experience in adtech, martech, igaming, or SaaS.
• Deep knowledge of performance marketing, programmatic advertising, and CTV.
• Understanding of first-party data, identity, and privacy trends.
• Exceptional writing and content creation skills.
• Strong ability to translate complex ideas into compelling narratives.
• Experience with marketing tools: HubSpot, WordPress, Google Analytics, and design tools.

Responsabilidades

• Develop Lift’s brand messaging for the iGaming vertical across markets.
• Lead integrated marketing campaigns across digital, social, events, content, and paid media.
• Create blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges.
• Produce sales enablement content and align with commercial teams to refine messaging.
• Manage Lift’s presence at major iGaming and ad tech events.
• Maintain website content and optimize for SEO.
• Track KPIs and optimize spend and creative.

Conocimientos

B2B marketing

Adtech / MarTech

iGaming marketing

SaaS

Performance marketing

Programmatic advertising

CTV

First-party data strategy

Identity & privacy trends

Exceptional writing

Brand storytelling

Herramientas

HubSpot

WordPress

Figma

Canva

Google Analytics

Paid media platforms

Descripción del empleo

lift® is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake, and many more.

lift® helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV.

As iGaming expands globally and becomes more competitive and regulated, lift® is leading the way with compliant, scalable advertising solutions that truly perform.

We’re now looking for an experienced Marketing Manager to elevate lift®’s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation

What are we recruiting for?

As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users in a privacy-first world.

You’ll bring together creativity, strategic thinking, and hands‑on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.

What will you be doing?

• Brand Strategy & Positioning
  • Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.)
  • Differentiate Lift in a crowded landscape through clear, credible storytelling
• Campaign Execution
  • Lead integrated marketing campaigns across digital, social, events, content, and paid media
  • Tailor messaging for different audiences: operators, agencies, affiliates, and partners
• Content & Thought Leadership
  • Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges
  • Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
• Events & Partnerships
  • Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E, etc.)
  • Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups
• Website, SEO & Social
  • Maintain and evolve website content and structure to support iGaming positioning and SEO
  • Drive engagement on LinkedIn, X/Twitter, and other relevant channels
• Sales & Revenue Enablement
  • Create resources that enable sales to communicate Lift’s value and close deals effectively
  • Align closely with commercial teams to refine messaging based on market feedback
• Performance Tracking
  • Define KPIs and track the impact of marketing programs on brand visibility and pipeline
  • Use data to optimise spend, targeting, and creative

What will you bring to the party?

• B2B marketing experience, ideally in adtech, martech, igaming, or SaaS
• Deep understanding of performance marketing, programmatic advertising, and CTV
• Knowledge of first-party data strategy, identity, and privacy trends
• Exceptional writing and content creation skills
• A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives
• Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms
• Bonus: Experience working in regulated markets or with compliance-sensitive industries

What are we offering?

• A collaborative, startup-minded team that values initiative and creativity
• A lead role in shaping the voice of a fast-growing Brand in a booming vertical
• Remote-friendly and flexible work environment
• Unlimited Holidays
• Health Plan
• Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem