Marketing Manager, Amazon Private Brands

Amazon; Seattle (WA); On-site; USD 98,000 - 180,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to lead innovative marketing initiatives for their private brands. In this dynamic role, you'll blend creativity with analytical skills to elevate brand visibility across various channels. Collaborating with cross-functional teams, you'll spearhead seasonal campaigns, ensuring operational excellence and a seamless customer experience. This is an exciting opportunity to shape best practices and drive impactful marketing strategies in a fast-paced environment. If you thrive on creativity and data-driven insights, this role is perfect for you!

Benefits

Medical benefits

Financial benefits

Equity options

Sign-on bonuses

Qualifications

• 4+ years of marketing experience with a focus on data-driven improvements.
• Proven ability to execute and scale marketing campaigns effectively.

Responsibilities

• Lead seasonal marketing initiatives for Amazon Basics and Essentials.
• Coordinate operational execution of brand stores across multiple marketplaces.

Skills

Data-driven decision making

Cross-functional collaboration

Marketing campaign execution

Analytical thinking

Creative problem solving

Education

Bachelor's Degree

Tools

Excel

Tableau

Job description

Marketing Manager, Amazon Private Brands

Job ID: 2943038 | Amazon.com Services LLC

Are you passionate about elevating brands through innovative marketing and operational excellence? Join our Amazon Private Brands team as an Onsite Marketing Manager, where you’ll spearhead high-impact initiatives that bring our products to life onsite. In this dynamic role, you will blend creativity and analytical thinking to ensure our Amazon Essentials and Amazon Basics brands shine across brand stores and landing pages, helping millions of customers discover products that delight them every day.
By collaborating closely with cross-functional partners, you’ll coordinate and execute our seasonal marketing campaigns to showcase our brands across channels such as brand stores, detail pages, and the broader Amazon ecosystem. You’ll drive and execute our brand store strategy, determining how to optimize real estate to improve customer CX and conversion. Whether you’re collaborating with our creative team to develop assets, partnering with fellow marketers or business teams to determine the right selection to showcase, or managing the operational execution of bringing the brand stores to life, your ability to balance details with big-picture thinking will be crucial to success.
If you’re an organized self-starter who loves the fast-paced world of digital marketing and can seamlessly navigate multiple projects at once, this role is for you. Working in a highly collaborative environment, you’ll blend data-driven insights with creative instincts, bringing new opportunities to market and shaping best practices for global expansion. Join us, and help deliver a best-in-class customer experience through our own brands.

Key job responsibilities

1. Lead Amazon Basics and Amazon Essentials Seasonal Flips: own and coordinate creative brief, partner with creative team to bring assets to life, craft compelling product stories to showcase in creative, evaluate campaign success and shape recommendations to improve performance moving forward.
2. Operational execution of brand stores across 6 marketplaces: Oversee the tactical rollout of our seasonal flips across brand stores and detail page brand stories.
3. Support Category Flips: Ensure operational excellence when integrating private brands into the broader Amazon onsite ecosystem.
4. Cross-Functional Collaboration: Partner with design, other marketing POCs, and business teams to ensure product inventory, marketing content, and promotional assets are go live-ready.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience managing and measuring marketing performance in various channels
- Bachelor's Degree

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit here.

Posted: March 5, 2025 (Updated 17 minutes ago)