Marketing Manager, Cross Border Business

Amazon; Seattle (WA); On-site; USD 98,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead international customer engagement through innovative growth marketing strategies. This role offers the chance to shape cross-border marketing initiatives, leveraging data-driven insights to enhance customer experiences in diverse markets. The ideal candidate will thrive in a collaborative environment, driving impactful campaigns that resonate with global audiences. Join a team dedicated to expanding market reach and delivering superior customer satisfaction as you contribute to groundbreaking marketing strategies.

Benefits

Health Insurance

401(k) Plan

Paid Time Off

Employee Discounts

Flexible Work Hours

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience building and executing marketing campaigns.
• Strong skills in data-driven decision making.

Responsibilities

• Scale outbound marketing programs and PR efforts.
• Dive into customer data to formulate marketing strategies.
• Lead implementation of cross-functional marketing campaigns.

Skills

Growth Marketing

Data Analysis

Public Relations

Email Marketing

Social Media Marketing

Influencer Marketing

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Excel

Tableau

Job description

Marketing Manager, Cross Border Business

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Marketing Manager, Cross Border Business

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Description

The Amazon Cross Border Business team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized cross-border shopping experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon Store or retail presence today.

Description

The Amazon Cross Border Business team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized cross-border shopping experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon Store or retail presence today.

We are seeking an experienced Marketing Manager to lead international customer engagement through scalable growth marketing strategies (outbound, social media, creator/influencer) , and public relations (PR) solutions. The ideal candidate possesses a bar-raising strategic lens for growth marketing activations, functional knowledge of marketing through outbound (email), social media, influencers and PR, and strong skills in quantifying opportunity sizes, measuring performance, and communicating proposals/results.

The ideal candidate will take a customer backwards approach in proactively identifying key insights into customer perceptions, preferences and behaviors, and implementing actions to enable outbound, social, creators (influencers), and PR experiments and programs in cross-border locations in a scalable fashion. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will make recommendations, construct debates, and inform senior leadership decisions. You will possess a blended balance of strategist, brand builder, market researcher, program manager and analyst. You will be comfortable thinking big and diving deep.

Key job responsibilities

• Scale outbound program, paid social marketing, creator/influencer growth, and PR in Amazon's cross-border destinations. Build investment framework, conduct experiments, measure performance, and report learnings.
• Dive into customer data to formulate strategies and proposals.
• Lead scoping and implementation of outbound programs, creator/influencer development, and paid social campaigns.
• Define PR priorities, and partner with internal PR stakeholders to scale PR efforts for key launches.
• Act as the main point of contact with internal stakeholders in Business Ops, Finance, Product, Tech, and UX to align and implement traffic channel activations.
• Define measurement, customer segmentation, and experimentation roadmap.
  
  

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Excellence in written and verbal communication
  
  

Preferred Qualifications

• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience using data and metrics to measure impact and determine improvements
• Experience executing scaled marketing and PR campaigns through creators/influencers social media
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2942816

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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