Marketing Manager, AI and Search (SEO/SEM)

Vylor; Johnston (IA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health benefits

4 weeks PTO + 2 weeks well-being pay

Excellent parental leave

Retirement savings plan

Tuition reimbursement

Job summary

Vylor is seeking a highly experienced Paid Search and Search Marketing Leader to drive strategy, performance, and growth across our brands and products. The SEO/SEM Marketing Manager will oversee paid search, organic search, and AI-driven opportunities to maximize ROAS and business impact.

As a senior leader, you’ll manage Google Ads and other platforms, optimize large annual budgets, and translate data into actionable recommendations while partnering with Integrated Communications and content

Qualifications

• 5–7 years of SEO/SEM strategy development and execution.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Lead the end-to-end paid search lifecycle across Google Ads and other platforms.
• Develop and execute organic search strategies in collaboration with content teams.
• Forecast, budget, and report on search performance and ROI.
• Build and optimize campaign structures, bidding, and attribution.
• Educate the organization on SEO/SEM benefits and opportunities.

Skills

SEO/SEM strategy

PPC strategy

Google Ads management

AI search optimization

Campaign optimization

Education

Bachelor's degree in Marketing/Business/Communications

Tools

SEMrush

Conductor

Profound

BrightEdge

Job description

Join Vylor—Powering the Future of Agriculture

At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.

Join us to help scale innovation globally and shape what’s next in crop science.

Vylor is seeking a highly experienced paid search and search marketing leader to drive search strategy, performance, and business growth across our brands, portfolios, and products. The SEO/SEM Marketing Manager will serve as the organization’s search marketing expert, leading the development and execution of integrated paid search and organic search strategies, with a primary focus on maximizing the impact of Google Ads investments and delivering measurable business outcomes.

This role is responsible for overseeing a significant paid search portfolio, including strategic planning, budget allocation, optimization, testing, reporting, and performance management across Google Ads and other search advertising platforms. The ideal candidate brings extensive experience managing large-scale media budgets, optimizing campaigns across complex product portfolios, driving efficient customer acquisition, and translating performance data into actionable business recommendations.

Working closely with members of the Integrated Communications team, Strategic Communications teams, and agency partners, this individual will lead the end-to-end paid search lifecycle, from strategy development and forecasting through execution, conversion tracking, budget pacing, attribution analysis, and executive reporting. They will continually evaluate campaign performance, identify optimization opportunities, and implement rigorous testing strategies to maximize return on ad spend and overall marketing effectiveness.

In addition to paid search leadership, this role will guide organic search strategy in partnership with the content development team. The successful candidate will possess expertise in technical SEO, keyword strategy, competitive analysis, content optimization, link-building initiatives, and search visibility best practices. They will develop and execute SEO strategies that improve website performance, increase qualified organic traffic, and strengthen search visibility across key brands, portfolios, and products.

Responsibilities

• Manage and implement successful SEO/SEMand AI search optimizationcampaigns to drive product awareness and qualified traffic to our websitesand increase brand visibility in AI-generated answers
• Manage, review, and perform daily responsibilities associated with Google Ads, Bing, and other search platforms for our seed brands
• Manage and optimizing large annual search advertising budgets with accountability for performance, efficiency, and ROI.
• Builds campaign structure, bidding strategies, audience targeting, attribution, conversion tracking, and measurement frameworks.
• Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize our websites through organic, paid,and AI-drivenopportunities
• Work cross-functionally on all aspects of SEO/SEMand AEO/GEOincluding research, strategy, and implementation
• Stay current with algorithm changes and new advances in search best practices,AI search engine developments, LLM-driven discovery trends,the competitive landscape, and vendor capabilities
• Provide analysis, reporting dashboards, and recommendationsacross traditional and AI search performance

Qualifications

• Minimum 5–7 years of experience developing and implementing SEO/SEM strategy
• Bachelor's degree in Marketing, Business, Communications, or related field
• Advanced knowledge in PPC strategy, tactics, and execution
• Advanced Google Ads experience
• Familiarity with AI search visibility tools and platforms (e.g., SEMrush, Conductor, Profound, BrightEdge, or similar AEO/GEO tools)
• Experience monitoring and optimizing for Google AI Overviews, ChatGPT, Perplexity, and other emerging AI search surfaces is a plus

Benefits – How We’ll Support You

• Numerous development opportunities offered to build your skills
• Be part of a company with a higher purpose and contribute to making the world a better place
• Health benefits for you and your family on your first day of employment
• Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
• Excellent parental leave which includes a minimum of 16 weeks for mother and father
• Future planning with our competitive retirement savings plan and tuition reimbursement program
• Learn more about our total rewards package here - Corteva Benefits
• Check out life at Vylor! https://www.linkedin.com/company/vylorgenetics/

Corteva announced to separate our current advanced seed and genetics business to establish a standalone company, operating as Vylor, Inc. The process of the planned separation is anticipated to be completed the fourth quarter of 2026, subject to legal requirements and board approval. Should you accept this position, it is anticipated that, following conclusion of the separation, you would be an employee of Vylor, Inc. and your employment would be governed by Vylor, Inc. employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by Vylor, Inc. at an appropriate time and subject to any necessary consultation processes.

Vylor is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.