Marketing Manager, AI and Search (SEO/SEM)

Vylor; Des Moines (IA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Development opportunities

Health benefits for you and family

Paid time off

Parental leave

Retirement savings plan

Tuition reimbursement

Job summary

Vylor is seeking a seasoned SEO/SEM & AI Search Manager to lead US search strategies for our portfolio of brands. You will partner with the content team, manage AI-driven visibility, and drive paid search across Google Ads and Bing to maximize traffic and brand presence.

The ideal candidate has 5–7 years in SEO/SEM with AI search experience, strong analytics, and experience with major AI/SEO tools. Join a team shaping the future of crop science.

Qualifications

• 5–7 years of experience developing and implementing SEO/SEM strategy with AI search optimization knowledge.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Advanced PPC knowledge and hands-on Google Ads experience.
• Familiarity with AI search visibility tools (SEMrush, Conductor, etc.).
• Understanding of structured data/schema to support AI parsing.
• Knowledge of how LLMs source, cite, and surface content.

Responsibilities

• Plan and manage SEO/SEM and AI search campaigns to drive product awareness and traffic.
• Collaborate with content teams to optimize for AI search visibility and citations.
• Oversee daily SEM activities across Google Ads, Bing, and other platforms.
• Monitor performance, budgets, and reporting; adjust strategies accordingly.
• Stay current with AI search developments and vendor capabilities.

Skills

SEO/SEM strategy

AI search optimization

Google Ads

Keyword research

On-page optimization

Content gap analysis

Link building

PPC management

Analytics

Structured data/schema

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Conductor

BrightEdge

Profound

Google Ads

Bing Ads

Job description

Join Vylor—Powering the Future of Agriculture

At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.

Join us to help scale innovation globally and shape what’s next in crop science.

Corteva Agriscience is seeking aSearch Engine Optimization (SEO), Search Engine Marketing (SEM), and AI Search Optimizationprofessional to manage paid search, organic search, and AI visibility strategy and execution. This position as the SEO/SEM & AI Search Manager is the search subject matter expert and champion and will develop and execute the US search engine optimization, search engine marketing, andAI search visibilitystrategies for US commercial brands, portfolios, and products. This role will be engaged with all members of the Integrated Communications team, Strategic Communications teams, and ad agency partner(s).

The ideal candidate will strategize, implement, and manage SEOand AI search optimizationstrategies in conjunction with our content development team. The right candidate must have expertise in technical analysis, keyword research, on-page optimization, content gap analysis, link building campaigns, competitive analysis,and optimizing content for AI-generated answers and citations. This includesAnswer Engine Optimization (AEO)to ensure our content is surfaced in AI-powered answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews),Generative Engine Optimization (GEO)to maximize brand visibility and citations across generative AI platforms, andAI Overview Optimization (AIO)to capture visibility in Google’s AI Overviews and similar AI-generated SERP features. In addition, this role will manage all SEM strategy with hands‑on optimization to maximize efficiency through constant performance monitoring and driving a rapid testing schedule. This position will manage the full life cycle from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. The ideal candidate is proactive, analytical, adaptable, and has an eye for detail.

Responsibilities

• Manage and implement successful SEO/SEMand AI search optimizationcampaigns to drive product awareness and qualified traffic to our websitesand increase brand visibility in AI-generated answers
• Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize our websites through organic, paid,and AI-drivenopportunities
• Work cross-functionally on all aspects of SEO/SEMand AEO/GEOincluding research, strategy, and implementation
• Drive testing, analysis, and optimization on searchand AI visibilityperformance to identify key opportunities and learnings
• Develop and execute AEO and GEO strategies to ensure Corteva brands are cited, referenced, and accurately represented in AI-powered answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews, etc.)
• Optimize content structure, schema markup, and authority signals to maximize inclusion in AI Overviews (AIO) and featured snippets
• Monitor and report on AI search visibility metrics including citation frequency, brand mention accuracy, and share of voice across generative AI platforms
• Manage, review, and perform daily responsibilities associated with Google Ads, Bing, and other search platforms for our Crop Protection and Pioneer Seed brands
• Stay current with algorithm changes and new advances in search best practices,AI search engine developments, LLM-driven discovery trends,the competitive landscape, and vendor capabilities
• Manage budget allocation and agency relations as needed
• Provide analysis, reporting dashboards, and recommendationsacross traditional and AI search performance

Qualifications

• Minimum 5–7 years of experience developing and implementing SEO/SEM strategy,with demonstrated experience or knowledge in AI search optimization (AEO, GEO, AIO)
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Advanced knowledge in Pay-Per-Click (PPC) strategy, tactics, and execution
• Google Ads experience
• Bing knowledgeable
• Familiarity with AI search visibility tools and platforms (e.g., SEMrush, Conductor, Profound, BrightEdge, or similar AEO/GEO tools)
• Understanding of structured data/schema markup implementation to support AI content parsing
• Knowledge of how large language models (LLMs) source, cite, and surface content, and the ability to optimize accordingly
• Experience monitoring and optimizing for Google AI Overviews, ChatGPT, Perplexity, and other emerging AI search surfaces is a plus

#LI-CK1

Benefits – How We’ll Support You:

• Numerous development opportunities offered to build your skills
• Be part of a company with a higher purpose and contribute to making the world a better place
• Health benefits for you and your family on your first day of employment
• Four weeks of paid time off and two weeks of well‑being pay per year, plus paid holidays
• Excellent parental leave which includes a minimum of 16 weeks for mother and father
• Future planning with our competitive retirement savings plan and tuition reimbursement program
• Learn more about our total rewards package here - Corteva Benefits
• Check out life at Vylor! https://www.linkedin.com/company/vylorgenetics/

Corteva announced to separate our current advanced seed and genetics business to establish a standalone company, operating as Vylor, Inc. The process of the planned separation is anticipated to be completed the fourth quarter of 2026, subject to legal requirements and board approval. Should you accept this position, it is anticipated that, following conclusion of the separation, you would be an employee of Vylor, Inc. and your employment would be governed by Vylor, Inc. employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by Vylor, Inc. at an appropriate time and subject to any necessary consultation processes.

Vylor is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.