Marketing Manager, AI and Search (SEO/SEM)

Vylor, Inc.; Des Moines (IA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

Retirement plan

Job summary

Vylor, Inc. in the United States is hiring an SEO/SEM & AI Search Manager to lead paid and organic search, plus AI visibility initiatives across Corteva brands, including Pioneer Seed and Crop Protection lines.

The role requires deep expertise in keyword research, on-page optimization, schema markup, and link-building, with hands-on PPC experience and analytics to guide rapid testing and optimization cycles.

Qualifications

• 5–7 years of SEO/SEM strategy experience with AI search knowledge.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience with Google Ads and Bing Ads.
• Familiarity with AI visibility tools (SEMrush, Conductor, BrightEdge, Profound).

Responsibilities

• Develop and execute SEO/SEM and AI visibility campaigns for US brands.
• Lead testing, analysis, and optimization of search performance.
• Collaborate with content teams and agencies to implement strategies.
• Manage budget, tracking, and reporting.

Skills

SEO strategy

SEM strategy

AI search optimization

PPC management

Google Ads

Bing Ads

Keyword research

Schema markup

Content optimization

Analytics

Education

Bachelor's degree

Tools

SEMrush

Conductor

BrightEdge

Profound

Job description

Join Vylor—Powering the Future of AgricultureAt Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer, Brevant, and Hoegemeyer, delivering performance farmers rely on.Join us to help scale innovation globally and shape what’s next in crop science.Corteva Agriscience is seeking a Search Engine Optimization (SEO), Search Engine Marketing (SEM), and AI Search Optimization professional to manage paid search, organic search, and AI visibility strategy and execution. This position as the SEO/SEM & AI Search Manager is the search subject matter expert and champion and will develop and execute the US search engine optimization, search engine marketing, and AI search visibility strategies for US commercial brands, portfolios, and products. This role will be engaged with all members of the Integrated Communications team, Strategic Communications teams, and ad agency partner(s).The ideal candidate will strategize, implement, and manage SEO and AI search optimization strategies in conjunction with our content development team. The right candidate must have expertise in technical analysis, keyword research, on-page optimization, content gap analysis, link building campaigns, competitive analysis, and optimizing content for AI-generated answers and citations. This includes Answer Engine Optimization (AEO) to ensure our content is surfaced in AI-powered answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews), Generative Engine Optimization (GEO) to maximize brand visibility and citations across generative AI platforms, and AI Overview Optimization (AIO) to capture visibility in Google's AI Overviews and similar AI-generated SERP features. In addition, this role will manage all SEM strategy with hands-on optimization to maximize efficiency through constant performance monitoring and driving a rapid testing schedule. This position will manage the full life cycle from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. The ideal candidate is proactive, analytical, adaptable, and has an eye for detail.ResponsibilitiesManage and implement successful SEO/SEM and AI search optimization campaigns to drive product awareness and qualified traffic to our websites and increase brand visibility in AI-generated answersChampion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize our websites through organic, paid, and AI-driven opportunitiesWork cross-functionally on all aspects of SEO/SEM and AEO/GEO including research, strategy, and implementationDrive testing, analysis, and optimization on search and AI visibility performance to identify key opportunities and learningsDevelop and execute AEO and GEO strategies to ensure Corteva brands are cited, referenced, and accurately represented in AI-powered answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews, etc.)Optimize content structure, schema markup, and authority signals to maximize inclusion in AI Overviews (AIO) and featured snippetsMonitor and report on AI search visibility metrics including citation frequency, brand mention accuracy, and share of voice across generative AI platformsManage, review, and perform daily responsibilities associated with Google Ads, Bing, and other search platforms for our Crop Protection and Pioneer Seed brandsStay current with algorithm changes and new advances in search best practices, AI search engine developments, LLM-driven discovery trends, the competitive landscape, and vendor capabilitiesManage budget allocation and agency relations as neededProvide analysis, reporting dashboards, and recommendations across traditional and AI search performanceQualificationsMinimum 5–7 years of experience developing and implementing SEO/SEM strategy, with demonstrated experience or knowledge in AI search optimization (AEO, GEO, AIO)Bachelor's degree in Marketing, Business, Communications, or related fieldAdvanced knowledge in Pay-Per-Click (PPC) strategy, tactics, and executionGoogle Ads experienceBing knowledgeableFamiliarity with AI search visibility tools and platforms (e.g., SEMrush, Conductor, Profound, BrightEdge, or similar AEO/GEO tools)Understanding of structured data/schema markup implementation to support AI content parsingKnowledge of how large language models (LLMs) source, cite, and surface content, and the ability to optimize accordinglyExperience monitoring and optimizing for Google AI Overviews, ChatGPT, Perplexity, and other emerging AI search surfaces is a plus#LI-CK1Benefits – How We’ll Support You:Numerous development opportunities offered to build your skillsBe part of a company with a higher purpose and contribute to making the world a better placeHealth benefits for you and your family on your first day of employmentFour weeks of paid time off and two weeks of well-being pay per year, plus paid holidaysExcellent parental leave which includes a minimum of 16 weeks for mother and fatherFuture planning with our competitive retirement savings plan and tuition reimbursement programLearn more about our total rewards package here - Corteva BenefitsCheck out life at Vylor! https://www.linkedin.com/company/vylorgenetics/Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.Corteva announced to separate our current advanced seed and genetics business to establish a standalone company, operating as Vylor, Inc. The process of the planned separation is anticipated to be completed the fourth quarter of 2026, subject to legal requirements and board approval. Should you accept this position, it is anticipated that, following conclusion of the separation, you would be an employee of Vylor, Inc. and your employment would be governed by Vylor, Inc. employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by Vylor, Inc. at an appropriate time and subject to any necessary consultation processes.Vylor is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.