Marketing Manager: AEC Proposals, SEO & Growth

Construction Material Testing; Springfield (MA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications library, project sheets, resumes, and proposal templates, and drive campaigns that open new markets. You will collaborate with engineers to produce technical content and case material, maintaining brand accuracy across channels.

The role emphasizes a hands-on, measurable marketing approach where success is defined by proposals generated, website inquiries, and

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.

Skills

B2B marketing

SEO & analytics

Copywriting

CRM usage

Proposal development

Tools

CRM software

Google Analytics

Content Management System

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications library, project sheets, resumes, and proposal templates, and drive campaigns that open new markets. You will collaborate with engineers to produce technical content and case material, maintaining brand accuracy across channels.

The role emphasizes a hands-on, measurable marketing approach where success is defined by proposals generated, website inquiries, and