Marketing Manager

Goodhue Boat Company; Wolfeboro (NH); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Employee Discounts

Growth Opportunities

Team & Family Culture

Job summary

Goodhue Boat Company in New Hampshire is seeking a Marketing Manager to execute strategies that raise brand awareness, engage customers, and support all company locations. You will oversee advertising, digital marketing, public relations, community partnerships, events, and other marketing initiatives while collaborating with internal teams and external partners.

We seek a creative, organized, adaptable professional who thrives in a fast-paced environment and shares our values: putting customers

Qualifications

• Three to five years related marketing experience in a retail industry, particularly in B2C settings.
• Strong project management skills.
• Exceptional writing and communication skills.
• Computer proficiency and experience with Microsoft Office (Word, PowerPoint, Excel, etc.).
• Organized, creative and innovative

Responsibilities

• Coordinate each component of the approved marketing plan on time, on brand and on budget.
• Work with department managers to help them achieve their goals.
• Maintain and segment marketing database of both existing and potential relationships.
• Digital marketing coordination across all digital channels including paid, SEO, social media, email marketing, marketing automation, etc., and maintain website and landing pages.
• Maintain collateral, inventory and distribution processes across the organization
• Support customer survey processes, data capture and use in communications follow-up.
• Coordinate events including open houses, demos, and boat shows.
• Manage approved budget expenditures and include in reporting processes.
• Report on effectiveness of marketing campaigns, programs, and activities and initiatives monthly.
• Ability to engage in some business travel as warranted.
• Other tasks as needed to support overall success of the organization.

Skills

Marketing strategy

Project management

Copywriting

Digital marketing

Communication

Education

Bachelor's Degree in Business/Marketing

Tools

Google Ads Certifications

Google Analytics IQ

Facebook & Instagram Fundamentals

Google Tag Manager

MS Office

Job description

Goodhue Boat Company is growing and we are looking for driven, enthusiastic, and talented individuals to join our team and grow with us! Goodhue is a family-oriented company that values diversity, gender equality, open lines of communication and believes in developing employees to their fullest potential.

Position Overview

The Marketing Manager is responsible for executing marketing strategies that increase brand awareness, drive customer engagement, and support the success of all company locations. Working closely with the Chief Operating Officer, this role oversees advertising, digital marketing, public relations, community partnerships, events, and other marketing initiatives while collaborating with internal teams and external partners.

We're looking for a creative, organized, and adaptable professional who thrives in a fast-paced environment and embodies our company values: putting customers first, treating others with respect, prioritizing safety, taking ownership, continuously improving, and having fun along the way.

Primary Responsibilities

• Coordinate each component of the approved marketing plan on time, on brand and on budget.
• Work with department managers to help them achieve their goals.
• Maintain and segment marketing database of both existing and potential relationships.
• Digital marketing coordination across all digital channels including paid, SEO, social media, email marketing, marketing automation, etc., and maintain website and landing pages.
• Maintain collateral, inventory and distribution processes across the organization
• Support customer survey processes, data capture and use in communications follow-up.
• Coordinate events including open houses, demos, and boat shows.
• Manage approved budget expenditures and include in reporting processes.
• Report on effectiveness of marketing campaigns, programs, and activities and initiatives monthly.
• Ability to engage in some business travel as warranted.
• Other tasks as needed to support overall success of the organization.

Required Qualifications

• Three to five years related marketing experience in a retail industry, particularly in B2C settings.
• Strong project management skills.
• Exceptional writing and communication skills.
• Computer proficiency and experience with Microsoft Office (Word, PowerPoint, Excel, etc.).
• Organized, creative and innovative
• Able to research, analyze findings and interpret trends
• Works independently on individual initiatives as well as part of a team
• A quick learner, self-starter and ability to prioritize an ambitious workload
• Ability to thrive in a team environment as a key team member

Education, Licensing & Skills

• Bachelor’s Degree in Business/Marketing; or comparable work experience.
• Google Ads Certifications
• Google Analytics IQ Certification
• Facebook Business Manager & Instagram Fundamentals
• Google Tag Manager Fundamentals

Work Schedule

• Monday-Friday
• Weekends as needed.
• Flexible scheduling with some required events.

Wages, Compensation And Benefits

• Salaried Position

Benefits:

• Health, Dental and Vision Insurance
• Paid Time Off
• Employee Discounts
• Growth Opportunities
• Team & Family-Oriented Culture