Marketing and Business Administration Specialist

Metro Lakes Marina & Rentals; Mound (MN); On-site; USD 60,000 - 70,000; Full time

Job summary

Metro Lakes Marina & Rentals is seeking a Head of Marketing & Business Administration to lead marketing initiatives and oversee day-to-day operations in a dynamic lakefront marina environment.

You will drive marketing automation, manage campaigns, and expand our community presence while ensuring compliant, efficient business processes. Strong leadership and communication are essential for success in this role.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience in marketing management and planning.
• Proven ability to grow sales and business.
• Strong leadership and team management skills.

Responsibilities

• Develop and manage marketing automation campaigns to drive bookings.
• Grow social media presence with on-brand content.
• Plan events and promotions to attract customers.
• Ensure compliance with licenses, permits, and regulatory requirements.
• Track marketing performance metrics and adjust strategies.
• Collaborate with leadership on growth initiatives and operations.
• Maintain organized records and administrative processes.

Skills

Marketing

Market Planning

Market Research

Sales

Public Relations

Leadership

Communication

Operational management

Education

Bachelor's degree in Marketing/Business

Job description

Company Description

Metro Lakes Marina & Rentals, located on the beautiful Lake Minnetonka in Minnesota, provides a variety of services, including boat docking, boat slip rentals, pontoon rentals, fishing boat rentals, and personal watercraft rentals. The company is dedicated to enhancing customers’ lake experiences with high-quality services and exceptional customer care. With a focus on leisure and water activities, Metro Lakes Marina & Rentals is a trusted destination for lake enthusiasts seeking both relaxation and adventures. The marina fosters a welcoming and dynamic environment for its employees and patrons alike.

Role Description/Key Responsibilities

Metro Lakes Marina & Rentals is seeking a dynamic and organized Head of Marketing & Business Administration to lead our marketing efforts while ensuring smooth business operations. This role is perfect for someone who thrives in both creative and administrative environments and enjoys working in a vibrant, customer-focused marina setting.

• Develop and manage marketing automation campaigns, including email marketing strategies to drive engagement and bookings
• Oversee and grow our social media presence across platforms with engaging, on-brand content
• Plan and execute events and promotions to attract customers and enhance community engagement
• Ensure full compliance with licenses, permits, and regulatory requirements
• Track marketing performance metrics and adjust strategies accordingly
• Collaborate with leadership on business growth initiatives and operational improvements
• Maintain organized records and administrative processes

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required
• Strong expertise in Market Planning and Marketing Management
• Proven ability to conduct Market Research and analyze trends
• Experience in Sales and business growth strategies
• Public Relations knowledge and ability to foster positive external relations
• Excellent organizational and operational management skills
• Strong leadership abilities with experience in managing teams
• Exceptional communication and interpersonal skills
• Background in water recreation, hospitality, or marina management is a plus

Compensation & Benefits

• $60,000