Marketing Manager

asmglobal; Winston-Salem (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

ASM Global in Winston-Salem is seeking a strategic marketing professional to develop and execute omnichannel campaigns across email, social, digital, paid media, and in-venue channels. You will lead event marketing, monitor ticket sales, and adjust strategies to maximize attendance and revenue.

You will create content, maintain websites and social channels, coordinate with venue departments and corporate marketing, and manage timelines.

Qualifications

• Knowledge of market preferred.
• Proficiency in Adobe Creative Suite, Canva, and marketing platforms
• Strong understanding of social media and email marketing
• Strong communication and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Collaborative, detail-oriented, and adaptable.
• AI and technology-forward

Responsibilities

• Develop, execute, and optimize omnichannel marketing campaigns (email, social, digital, paid media, in-venue).
• Lead event marketing efforts to drive ticket sales and attendance.
• Monitor ticket sales and adjust marketing strategies accordingly.
• Create and manage digital and social content, graphics, and materials.
• Maintain website, social channels, and content assets.
• Support revenue initiatives including premium seating and private events.
• Execute email campaigns and audience targeting strategies.
• Track KPIs and report campaign performance.
• Support PR efforts and coordinate media needs during events.
• Act as liaison between venue departments and corporate marketing.
• Manage timelines, calendars, and campaign deliverables.

Skills

Omnichannel marketing

Event marketing

Content creation

Social media marketing

Email marketing

Marketing analytics

Cross-functional collaboration

Project management

AI and technology-forward

Strong communication

Tools

Adobe Creative Suite

Canva

Marketing platforms

Job description

• Develop, execute, and optimize omnichannel marketing campaigns (email, social, digital, paid media, in-venue).
• Lead event marketing efforts to drive ticket sales and attendance.
• Monitor ticket sales and adjust marketing strategies accordingly.
• Create and manage digital and social content, graphics, and materials.
• Maintain website, social channels, and content assets.
• Support revenue initiatives including premium seating and private events.
• Execute email campaigns and audience targeting strategies.
• Track KPIs and report campaign performance.
• Support PR efforts and coordinate media needs during events.
• Act as liaison between venue departments and corporate marketing.
• Manage timelines, calendars, and campaign deliverables.

• Knowledge of market preferred.
• Proficiency in Adobe Creative Suite, Canva, and marketing platforms
• Strong understanding of social media and email marketing
• Strong communication and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Collaborative, detail-oriented, and adaptable.
• AI and technology-forward