Marketing Manager

ASM Global; Winston-Salem (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

ASM Global is seeking a versatile marketing professional in Winston-Salem to develop and manage omnichannel campaigns across email, social, digital, and in-venue channels. You will lead event marketing to boost ticket sales and attendance, maintain digital assets, and coordinate with venue departments and corporate marketing.

Responsibilities include content creation, website maintenance, and supporting PR during events.

Qualifications

• Experience creating omnichannel campaigns across email, social, digital, and paid media.
• Proficiency in Adobe Creative Suite, Canva, and marketing platforms.
• Strong understanding of social media and email marketing.
• Excellent communication and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Collaborative, detail-oriented, and adaptable.
• AI and technology-forward mindset.

Responsibilities

• Develop, execute, and optimize omnichannel marketing campaigns (email, social, digital, paid media, in-venue).
• Lead event marketing efforts to drive ticket sales and attendance.
• Monitor ticket sales and adjust marketing strategies accordingly.
• Create and manage digital and social content, graphics, and materials.
• Maintain website, social channels, and content assets.
• Support revenue initiatives including premium seating and private events.
• Execute email campaigns and audience targeting strategies.
• Track KPIs and report campaign performance.
• Support PR efforts and coordinate media needs during events.
• Act as liaison between venue departments and corporate marketing.
• Manage timelines, calendars, and campaign deliverables.
• Knowledge of market preferred.
• Proficiency in Adobe Creative Suite, Canva, and marketing platforms
• Strong understanding of social media and email marketing
• Strong communication and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Collaborative, detail-oriented, and adaptable.
• AI and technology-forward

Skills

Adobe Creative Suite

Canva

Marketing platforms

Social media

Email marketing

Content creation

Tools

WordPress

Google Analytics

Canva Pro

Hootsuite

Job description

• Develop, execute, and optimize omnichannel marketing campaigns (email, social, digital, paid media, in-venue).

• Lead event marketing efforts to drive ticket sales and attendance.

• Monitor ticket sales and adjust marketing strategies accordingly.

• Create and manage digital and social content, graphics, and materials.

• Maintain website, social channels, and content assets.

• Support revenue initiatives including premium seating and private events.

• Execute email campaigns and audience targeting strategies.

• Track KPIs and report campaign performance.

• Support PR efforts and coordinate media needs during events.

• Act as liaison between venue departments and corporate marketing.

• Manage timelines, calendars, and campaign deliverables.

• Knowledge of market preferred.

• Proficiency in Adobe Creative Suite, Canva, and marketing platforms

• Strong understanding of social media and email marketing

• Strong communication and organizational skills.

• Ability to manage multiple projects in a fast-paced environment.

• Collaborative, detail-oriented, and adaptable.

• AI and technology-forward