Marketing Manager

Merriweather Lakehouse, Autograph Collection; Columbia (MD); On-site; USD 95,000 - 125,000; Full time

Job summary

Merriweather Lakehouse, Autograph Collection is seeking a hands-on Marketing Manager to drive awareness, demand, engagement, and revenue across the property and spaces. You will develop strategy, execute campaigns, and partner with Sales, F&B, Guest Services, and Engineering to ensure brand consistency throughout the guest experience.

The ideal candidate blends strategic thinking with on-site execution—directing shoots, managing events, creating content, analyzing performance, and supporting PR.

Qualifications

• 3-5+ years of marketing experience in hospitality, F&B, live events or guest-facing environments.
• Experience developing integrated campaigns across digital, social, paid media, email, and other channels.
• Experience managing paid media budgets and measuring campaign performance and ROI.
• Strong writing, editing, and storytelling with brand voice consistency.
• On-site direction of shoots/events.
• Experience with event programming, experiential marketing or PR.
• Familiarity with Meta Business Suite, Canva, Adobe Creative Suite, Looker Studio, and Eventbrite.
• Strong analytical skills translating data into decisions.
• Collaborative, proactive in fast-paced hospitality settings.

Responsibilities

• Develop and execute integrated marketing strategies to raise awareness, engagement, bookings, and revenue.
• Manage paid media across social, search, and other digital channels with budgeting and ROI reporting.
• Oversee organic social calendar, content, messaging, and brand voice.
• Manage website content, SEO, and coordination with partners.
• Develop monthly performance reports and dashboards for leadership.
• Plan annual events and programming calendars for venues and spaces.
• Coordinate seasonal activations, live music, wellness, holidays and partnerships.
• Collaborate with F&B and Culinary leadership to create experiential offerings.
• Manage event ticketing platforms and marketing logistics for events.
• Track event performance and revenue contributions for future improvements.
• Build relationships with local media and coordinate press content.
• Plan photo/video shoots for campaigns and campaigns launches.
• Maintain organized content library for marketing and related teams.
• Write guest-facing copy for websites, menus, emails, social, signage, and collateral.
• Ensure brand standards across all guest-facing materials.

Skills

Integrated marketing

Campaign management

Brand voice

Content creation

Cross-functional collab

On-site direction

Analytics & ROI

Social media ads

Digital marketing

Tools

Meta Business Suite

Canva

Adobe Creative Suite

Looker Studio

Eventbrite

Job description

The Marketing Manager is a hands-on marketing and brand leader responsible for driving awareness, demand, engagement, and revenue across Merriweather Lakehouse Hotel, The Rookery, lāk, and the property's event spaces. This is not a "post and schedule" role. This position develops the strategy, executes the work, and partners closely with Sales, F&B, Guest Services, Banquets, Housekeeping, and Engineering to ensure the brand is represented consistently throughout the entire guest experience.

The ideal candidate is a strategic thinker and hands-on operator who can move seamlessly between building marketing campaigns, managing events and programming, creating content, analyzing performance, supporting public relations, and being present on property to ensure what is marketed is exactly what is delivered.

Key Responsibilities

• Develop and execute integrated marketing strategies that increase awareness, engagement, bookings, event attendance, and revenue
• Manage paid media across social, search, and other digital channels, including budgeting, optimization, and ROI reporting
• Oversee the organic social media calendar, content, messaging, and brand voice
• Manage website content, SEO, digital updates, and coordination with Marriott and other digital partners
• Develop monthly marketing performance reports and dashboards for leadership
• Develop and manage the annual events and programming calendar for The Rookery, lāk, and public spaces
• Coordinate seasonal activations, live music, wellness programming, holiday events, special experiences, and promotional partnerships
• Partner with F&B and Culinary leadership to create food, beverage, and experiential offerings that support programming and drive incremental revenue
• Manage event ticketing and reservation platforms and coordinate marketing logistics for successful event execution
• Track event performance and revenue contribution and use results to improve future programming
• Build relationships with local, regional, tourism, and hospitality media
• Develop press releases, media pitches, story ideas, and communications around property news and events
• Coordinate media and influencer visits and manage content opportunities and usage rights.
• Plan and direct photo and video shoots for campaigns, events, F&B launches, and seasonal initiatives
• Maintain an organized content library to support Marketing, Sales, Catering, F&B, and digital needs
• Write and edit guest-facing copy for websites, menus, email, social media, signage, and marketing collateral
• Ensure consistent brand standards across all guest-facing marketing, collateral, digital channels, signage, and on-property experiences
• Partner with Sales, F&B, Guest Services, Banquets, Housekeeping, and Engineering to ensure marketing campaigns and promoted experiences are executed accurately
• Work with Guest Services and Front Office leadership to identify guest feedback and review trends that can inform marketing and guest communications
• Support Sales and Catering with marketing collateral, presentations, positioning materials, and campaign support
• Represent Marketing in leadership and departmental meetings, providing performance updates and identifying opportunities or potential brand risks
• Ensure marketing materials and on-property collateral meet applicable Marriott Brand Standards and audit requirements

Qualifications

• 3-5+ years of marketing experience, preferably in hospitality, F&B, live entertainment/events, lifestyle brands, or a similar guest-facing environment
• Demonstrated experience developing and executing integrated marketing campaigns across digital, social, paid media, email, and other channels
• Experience managing paid media budgets and measuring campaign performance and ROI
• Strong writing, editing, communication, and storytelling skills with a strong eye for brand voice and visual consistency
• Comfortable being both a strategist and a doer-someone who can develop the campaign strategy and be on-site directing the shoot or supporting the event
• Experience working cross-functionally in an operations-heavy environment such as a hotel, restaurant, venue, resort, or entertainment property strongly preferred
• Experience with event programming, experiential marketing, public relations, or live events preferred
• Strong project management and organizational skills with the ability to manage multiple campaigns, events, vendors, and deadlines
• Familiarity with Meta Business Suite, Canva and/or Adobe Creative Suite, Google Analytics/Looker Studio or similar reporting tools, and Eventbrite or comparable event platforms
• Strong analytical skills with the ability to turn marketing and event performance data into actionable decisions
• Highly collaborative, proactive, and comfortable working in a fast-paced, hands-on hospitality environment
• Willingness to be highly visible on property and actively involved in events, content shoots, guest experiences, and cross-departmental initiatives
• Background screening is required for this position. You will receive a message requesting authorization.