Sr. Marketing Specialist

Vacatia; Fort Lauderdale (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Growth opportunity

Collaborative environment

Job summary

A vacation ownership company in Fort Lauderdale is seeking a Marketing Manager to own and execute owner-facing communications. The candidate should have at least three years of experience in marketing communications, with exceptional writing skills and an analytical mindset. Responsibilities include translating complex content, managing campaigns, and reporting on performance. This role offers hybrid work flexibility and opportunities for growth. If you value clarity and effective communication, we would love to hear from you.

Qualifications

• Three or more years of experience in marketing communications or campaign execution.
• Ability to adapt tone for different audiences.
• Comfort owning execution-heavy work with accountability and follow-through.

Responsibilities

• Translate complex content into clear language.
• Manage communication calendars and meet deadlines.
• Execute multi-touch campaigns from drafting to deployment.
• Build and manage email campaigns with segmentation and scheduling.
• Track and report on campaign performance.

Skills

Exceptional writing and editing skills

Strong organizational skills

Analytical mindset

Experience with CRM and email platforms

Tools

Salesforce

Constant Contact

Monday.com

Job description

Overview

Join Vacatia and Bring Clarity and Care to Owner Communications

Location: Fort Lauderdale, FL (Hybrid Flexibility Available)

Vacatia is redefining the vacation ownership experience through innovation, flexibility, and thoughtful communication. We work with resorts and owners across the country to deliver meaningful experiences and long-term value. As we continue to grow, we are looking for a Marketing Manager to own and execute owner-facing communications that are clear, accurate, and empathetic.

This is a hands-on role for someone who loves execution and takes pride in getting the details right. You will translate complex operational, financial, and legal information into owner-friendly messaging and ensure high-stakes communications are delivered consistently, on time, and with care. If you are an excellent writer who thrives in a fast-paced environment and values clarity over marketing fluff, this role may be a great fit.

Why You’ll Love Working at Vacatia

• Meaningful Work: Your communications directly impact real owners and important decisions.
• Execution with Purpose: Own critical communications from draft through deployment and see your work make an immediate difference.
• Collaborative Environment: Partner closely with Marketing, Sales, Governance, Legal, Resort Operations, and Business Development.
• Flexibility: Enjoy a hybrid work model that supports balance and focus.
• Growth Opportunity: Learn how strategy is shaped through real-world execution and data, with room to grow over time.

Your Impact

• Translate complex operational, financial, and legal content into clear and empathetic language
• Manage recurring communication calendars and ensure deadlines are consistently met
• Execute multi-touch campaigns related to sales, rentals, and feedback from drafting through deployment
• Build and manage email campaigns including segmentation, quality assurance, and scheduling
• Track and report on campaign performance and identify opportunities to improve messaging or timing
• Maintain consistency in brand voice while allowing for resort-specific nuance
• Collaborate cross-functionally to gather inputs, approvals, and feedback
• Manage multiple projects using Monday.com and maintain clear timelines and version control

What You Bring

• Three or more years of experience in marketing communications or campaign execution
• Exceptional writing and editing skills with the ability to adapt tone for different audiences
• Strong organizational skills and attention to detail
• Comfort owning execution-heavy work with accountability and follow-through
• Experience with CRM and email platforms such as Salesforce, Constant Contact, or similar tools
• Analytical mindset with the ability to interpret performance data
• Ability to work cross-functionally and incorporate feedback from multiple stakeholders
• Experience in travel, hospitality, or vacation ownership is a plus

Ready to Make a Meaningful Impact

If you enjoy bringing clarity to complex information and take pride in reliable, thoughtful execution, we would love to hear from you.

Apply today and help shape the owner experience at Vacatia.