Marketing Manager

GTB Technologies, Inc.; West Palm Beach (FL); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A cybersecurity solutions company is seeking a mid-level Marketing Manager to lead and execute demand generation initiatives. This hybrid remote role requires 4–7 years of B2B SaaS marketing experience, with a focus on strategy, creativity, and analytics. You will develop campaigns, manage marketing systems, and collaborate with sales and partners to drive growth. Be part of an innovative team creating scalable solutions in the AI-driven cybersecurity space.

Qualifications

• 4–7 years of experience in B2B SaaS marketing, preferably in cybersecurity.
• Proficiency with CRM and marketing platforms like HubSpot and Salesforce.
• Strong copywriting and storytelling skills.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Manage end-to-end demand generation programs.
• Leverage AI tools for targeting and campaign efficiency.

Skills

B2B SaaS marketing experience

Demand generation

Digital campaign execution

AI marketing tools

Content development

Analytical mindset

Communication skills

Tools

HubSpot

Salesforce

Job description

Location: USA- West Palm Beach, FL Hybrid remote

Marketing Manager

GTB Technologies is seeking a mid-level Marketing Manager (4–7 years) to lead and execute demand generation initiatives for our data security and cybersecurity solutions. This role is ideal for a marketing professional who thrives at the intersection of strategy, creativity, and analytics — someone who understands SaaS go-to-market execution and how to build a scalable pipeline in the AI-driven cybersecurity space.

This is a hybrid–remote position based in Southern Florida.

What you’ll do

Key Responsibilities

• Develop and Execute Campaigns: Plan, run, and continuously optimize multi-channel campaigns across SEO, paid media, social, events, webinars, and email to drive a qualified pipeline.
• Own Demand Generation: Manage end-to-end demand programs — from planning to execution to measurement — aligning with sales and partner goals. Build integrated campaigns that nurture leads through the funnel and deliver measurable ROI.
• Leverage AI and Automation: Use AI-driven marketing tools and predictive analytics to improve targeting, content personalization, and campaign efficiency. Identify opportunities for automation and scalability within GTB’s marketing stack.
• Create High-Impact Content: Develop and manage compelling content, including case studies, solution briefs, blog posts, customer success stories, and webinar topics, that showcase GTB’s leadership in cybersecurity and AI-driven data protection.
• Manage Marketing Systems: Own and optimize HubSpot, Salesforce, and analytics dashboards to track engagement, pipeline impact, and ROI.
• Event & Field Marketing: Collaborate on trade shows and industry events (e.g., Gartner Symposium, RSA, Black Hat, AI Summit) — including booth messaging, lead capture workflows, and post-event nurture campaigns.
• Partner Enablement & Channel Marketing: Support global partners with co-branded materials, joint webinars, lead-generation campaigns, and partner portal content to accelerate channel growth.
• Sales & SDR Collaboration: Partner closely with SDRs and AEs to build aligned campaigns, enhance lead quality, and ensure messaging consistency across the entire funnel. Provide marketing insights to drive conversion and follow-up strategy.
• Measure, Analyze, and Report: Track KPIs, campaign performance, and conversion metrics. Deliver actionable insights and recommendations to improve efficiency and return on marketing investment.
• Cross-Functional Collaboration: Collaborate with Product, Sales, and Executive leadership to ensure that all marketing activities align with GTB’s brand, vision, and strategic priorities.

What We’re Looking For

• 4–7 years of B2B SaaS marketing experience (cybersecurity or enterprise software preferred).
• Proven success running demand generation and digital campaigns that produce measurable pipeline.
• Hands-on experience with AI marketing tools and automation workflows.
• Proficiency in HubSpot, Salesforce, Clari, SalesLoft, or similar CRM/marketing platforms.
• Strong copywriting, storytelling, and content development abilities.
• An analytical mindset with the ability to interpret campaign data and present actionable insights.
• Excellent communication and cross-functional collaboration skills.
• Comfortable in a fast-paced, results-driven environment.

Preferred Skills

• Experience in SaaS, cybersecurity, and professional services.
• Familiar and comfortable with sales tools (Clari, ZoomInfo, Outreach/Salesloft, HubSpot, Calendly).

To Apply

Send your resume and a short cover letter to careers @gttb.com, including:

• Why GTB Technologies is the right next step in your career.

This role is open to candidates eligible to work in the U.S. No recruiters or agencies, please.

Equal Employment Opportunity

GTB Technologies is proud to be an equal opportunity employer. We value diversity in backgrounds, experiences, and perspectives — and we’re building a team that reflects that. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Employment Relationship

GTB Technologies is an “at-will” employer. This means that either you or the Company may terminate the employment relationship at any time, with or without cause or notice, in accordance with applicable laws. Nothing in this job posting, nor in any oral or written statement by a Company representative, shall be construed as creating a contract of employment for any definite period of time. No manager, supervisor, or representative of the Company has authority to enter into any agreement for employment for any specified period or to make any agreement contrary to this policy, except in a written employment agreement signed by an HR Director of GTB Technologies.