Marketing Generalist / Marketing Manager

Phx Fwd; United States; Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Nationwide medical coverage

HSA employer contributions

Dental & Vision coverage

401(k) employer match up to 4%

Disability insurance

20 days PTO + 14 holidays + Summer Fr.

Job summary

B2Gnow is seeking a Marketing Generalist/Manager to boost brand awareness, generate leads, and execute events. You will manage social channels, craft visuals in Canva and Adobe Creative Cloud, edit light videos, and collaborate across teams to drive pipeline in a fast-growing govTech SaaS environment.

The role emphasizes multi-channel campaigns, event support (webinars, trade shows), and ongoing optimization in a remote U.S. setting with a full-time schedule.

Qualifications

• 5+ years of marketing experience, ideally in B2G/B2B SaaS.
• Strong understanding of social media management for professional audiences.
• Proficiency in Canva and Adobe Creative Cloud, with the ability to independently create polished assets.
• Experience with light video editing; Premiere Pro or similar tools preferred.
• Experience supporting events such as webinars, trade shows, and virtual conferences.
• Familiarity with CRM and marketing automation tools (HubSpot, Marketo, Pardot, Salesforce).

Responsibilities

• Own day-to-day execution of company social channels from content to measurement.
• Design on-brand graphics and assets using Canva and Creative Cloud.
• Support light video editing and production for social and events.
• Assist with logistics and promotion for webinars, trade shows, conferences, and virtual events.
• Support multi-channel campaigns and landing pages in marketing automation tools.
• Track campaign metrics and collaborate with cross-functional teams to align priorities.

Skills

Social media management

Video editing

Event coordination

Campaign execution

Education

Bachelor’s degree in marketing/advertising/business

Tools

Canva

Adobe Creative Cloud

HubSpot

Marketo

Pardot

Salesforce

Job description

Marketing Generalist / Marketing Manager

Location: Remote U.S. | Full-Time | Salary Range: $75,000-$110,000 per year

About B2Gnow

B2Gnow is a rapidly growing govTech SaaS company that helps government agencies and large organizations build more transparent, efficient, and equitable procurement systems. Our platform powers some of the most complex public sector entities in North America.

We’re a mission-driven team working to transform how government operates, with a focus on innovation, accountability, and meaningful impact. If you want to contribute to a purpose-oriented company while growing your marketing career, this is the place for you.

About the Role

We are seeking a creative, detail-oriented Marketing Generalist / Marketing Manager to support brand awareness, lead generation, and event execution. This is a hands-on role where you’ll directly contribute to visual content, digital engagement, and campaign execution across multiple channels.

You’ll manage social media, design compelling creative using Canva and Adobe Creative Cloud, support light video editing and production, support both virtual and in-person events, and collaborate closely with cross-functional teams to execute integrated marketing initiatives. This is an ideal role for someone who thrives in a fast-paced, scaling SaaS environment and enjoys juggling multiple projects that contribute to pipeline growth and brand visibility.

If you love variety, creativity, and having a real impact on a growing marketing engine, you’ll thrive here.

What You’ll Do

Social Media Management

• Own day-to-day execution of company social channels, including content scheduling, creative development, publishing, engagement and measurement.
• Publish content promoting events, product launches, campaigns, and thought leadership.
• Track performance metrics and iterate content strategy to drive follower and engagement growth.

Creative Production & Design

• Design polished, on-brand graphics, collateral, presentations, and campaign assets using Canva and Adobe Creative Cloud, including social posts, ads, event signage, email banners, sizzler videos, and one-pagers.
• Support light video editing and production, including social content, promotional videos, webinar clips, and other short form assets.
• Maintain visual consistency across digital and physical marketing assets.

Event Marketing Support

• Assist with logistics, promotion, and execution for webinars, trade shows, conferences, and virtual events.

Campaign Execution & Support

• Support multi-channel marketing campaigns (email, digital ads, paid social, website updates).
• Assist with creating landing pages, email templates, and campaign assets in marketing automation tools (e.g., Pardot).
• Own design, compilation, and ongoing management of quarterly internal marketing newsletter, coordinating content across departments and ensuring a polished, on-brand final product
• Maintain campaign calendars, track deliverables, and ensure on-time launches.

Analytics & Reporting

• Track and report campaign and social media metrics.
• Support data entry, list management, and segmentation in CRM/automation systems.
• Identify opportunities for optimization and recommend new tactics.

Collaboration

• Work closely with Demand Gen, Content, Events, Product Marketing, and Sales to ensure alignment on campaign priorities.
• Provide support on urgent or last-minute tasks, including campaign adjustments and event needs.

What You Bring

• Bachelor’s degree in marketing, advertising, business, or a related field.
• 5+ years of marketing experience, ideally in B2G/B2B SaaS.
• Strong understanding of social media management for professional audiences.
• Proficiency in Canva and Adobe Creative Cloud, with the ability to independently create polished, on-brand marketing assets.
• Experience with light video editing; experience with Adobe Premiere Pro or similar video editing tools preferred
• Experience supporting events such as webinars, trade shows, and virtual conferences.
• Familiarity with CRM and marketing automation tools (HubSpot, Marketo, Pardot, Salesforce).
• Exceptional organizational and project management skills. (Experience with Asana a plus)
• Detail-oriented with strong written and verbal communication.
• Ability to independently manage multiple projects in a fast-paced environment.

What We Offer

• We offer a competitive salary designed to reward performance.
• Choice and Flexibility: Choose from nationwide medical coverage plans, including one plan with 100% employer-paid employee-only coverage.
• Employer HAS Contributions: Receive employer contributions to your Health Savings Account (HSA) to help offset eligible healthcare expenses.
• Affordable Dental & Vision: Access low-cost coverage options for employees.
• 401(k) Retirement Savings: 100% employer match up to 4% of your pre-tax salary contributions, with immediate vesting after three months.
• Income Protection: Employer-paid short- and long-term disability coverage.
• Generous Time Off: 20 days of PTO, 14 paid holidays, and Summer Fridays to support work-life balance and time to recharge.

B2Gnow is an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We believe that varied backgrounds, perspectives, and experiences strengthen our team and lead to better outcomes for the communities we serve. We welcome applicants of all races, ethnicities, genders, ages, religions, sexual orientations, abilities, and veteran statuses.

If you’re a creative, detail-driven marketing professional who loves making a measurable impact, we’d love to meet you.