Marketing Manager

Blast Cleaning Technologies, Inc.; West Allis (WI); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Blast Cleaning Technologies, Inc. is seeking a Marketing Manager to lead marketing strategy, brand growth, demand generation initiatives, and the marketing team.

This leadership role works closely with the CEO, VP of Business Development, and other executives to drive growth. The ideal candidate will build and coach the marketing team, partner with Sales, Service, Engineering, and Operations, and ensure content reflects the BCT brand with a focus on measurable outcomes and ROI.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 7 years progressive marketing experience.
• 5+ years of leadership/people management experience.
• Experience in manufacturing, industrial equipment, or B2B environments.

Responsabilités

• Develop and execute comprehensive marketing strategies to support growth and market leadership.
• Drive lead generation, customer engagement, and pipeline development in partnership with Sales.
• Lead, coach, and develop the marketing team and manage external vendors.
• Oversee brand strategy, collateral, content, digital marketing, and communications.

Connaissances

Leadership

Marketing strategy

Demand generation

Brand management

Analytics

Cross-functional collaboration

Project management

Communication

Go-to-market

Formation

Bachelor’s degree in Marketing, Business, Communications, or related field

Outils

Salesforce CRM

Epicor ERP

Description du poste

Job Summary:

Blast Cleaning Technologies (BCT) is seeking a highly driven and experienced Marketing Manager to lead the company’s marketing strategy, brand growth, demand generation initiatives, and marketing team. This is a highly visible and influential leadership position that plays a critical role in BCT’s continued growth and works closely with executive leadership, including the CEO and VP of Business Development.

The Marketing Manager will be responsible for developing and executing strategic marketing initiatives that strengthen BCT’s market position, increase brand awareness, generate qualified leads, and support revenue growth. This individual will lead and develop the marketing team while serving as a key business partner to Sales, Service, Engineering, and Executive Leadership.

The ideal candidate is a proven marketing leader with strong business and sales acumen, exceptional people leadership skills, and experience overseeing a wide range of marketing disciplines. They must be a self-starter who thrives in a fast-paced environment, possesses a strong attention to detail, and demonstrates the ability to critically evaluate marketing materials to ensure they effectively represent the BCT brand and products.

Essential Duties & Responsibilities:

Marketing Strategy & Business Growth

• Develop and execute comprehensive marketing strategies that support BCT’s aggressive growth objectives and market leadership position.
• Drive lead generation, customer engagement, and pipeline development initiatives in partnership with the Sales organization.
• Collaborate closely with Executive Leadership to align marketing priorities with company objectives.
• Identify emerging market opportunities, customer needs, and competitive trends to support strategic growth initiatives.
• Utilize data and analytics to make informed decisions and continuously improve marketing effectiveness.

Leadership & Team Development

• Lead, coach, mentor, and develop the marketing team while fostering a culture of accountability, ownership, and continuous improvement.
• Effectively prioritize work, delegate responsibilities, and ensure successful execution of marketing initiatives.
• Establish clear performance expectations, development plans, and measurable goals.
• Manage relationships with external agencies, contractors, photographers, videographers, graphic designers, and marketing vendors.
• Serve as a collaborative leader capable of influencing stakeholders across all departments.

Visual Content & Brand Quality

• Maintain a critical eye for detail across all marketing materials, ensuring professional, accurate, and compelling representation of BCT’s products and brand.
• Review photography, videography, advertisements, trade show displays, literature, and digital content for quality, consistency, and effectiveness before executive review.
• Partner with internal and external creative resources to ensure visual content accurately highlights product features, value propositions, and brand standards.
• Provide direction and constructive feedback to creative team members, photographers, videographers, and vendors to elevate final deliverables.
• Ensure all marketing content aligns with established brand guidelines and BCT’s reputation for quality and innovation.

Brand Management & Communications

• Oversee BCT’s brand strategy and maintain consistent messaging across all internal and external channels.
• Lead the development of marketing collateral, advertising materials, website content, email campaigns, social media content, sales tools, videos, photography, case studies, and customer success stories.
• Manage public relations efforts including article writing, press releases, publication placement, industry media relationships, and company announcements.
• Administer promotional programs, vendor marketing partnerships, sponsorships, memberships, and branding initiatives.

Events & Trade Shows

• Direct all trade shows, open houses, customer events, product demonstrations, and industry conference activities.
• Manage event budgets, logistics, vendor relationships, exhibits, promotional materials, and customer engagement activities.
• Represent BCT professionally at industry events and customer-facing functions.

Digital Marketing, Technology & Analytics

• Oversee website strategy, SEO, paid advertising, social media, content marketing, and marketing automation initiatives.
• Leverage Salesforce CRM, Epicor ERP, and other business systems to support business development efforts and track marketing performance.
• Evaluate and implement emerging technologies, including AI tools, to improve marketing efficiency, productivity, and campaign effectiveness.
• Monitor KPIs, campaign performance, lead conversion metrics, and marketing ROI.

Product & Market Development

• Support product launches, market expansion initiatives, and go-to-market strategies.
• Collaborate with Sales, Service, Engineering, and Project Management teams to develop messaging and content that supports customer success.
• Research target industries, applications, customer segments, and growth opportunities.

Culture & Values

• Champion BCT’s culture, values, and commitment to continuous improvement.
• Serve as a positive ambassador for the organization and help strengthen employee engagement and company communication initiatives.

Qualifications

• Proven success leading and developing high-performing marketing teams.
• Strong leadership, coaching, delegation, and accountability skills.
• Demonstrated ability to align marketing activities with sales objectives and revenue growth.
• Extensive experience across multiple marketing disciplines, including:
• Public Relations
• Website Management & SEO
• Social Media Marketing
• Advertising
• Content Development
• Photography & Videography Oversight
• Trade Shows & Events
• Promotional Programs
• Vendor Marketing Partnerships
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management, organizational, and prioritization skills.
• High attention to detail with the ability to critically assess creative content and marketing materials.
• Strong proficiency with Microsoft Office applications.
• Experience leveraging AI tools within marketing operations is highly desirable.
• Salesforce CRM experience preferred.
• Self-motivated, results-oriented professional with a strong sense of urgency and ownership.
• Ability to thrive in a fast-paced, entrepreneurial manufacturing environment.

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7 years of progressive marketing experience.
• 5 years of leadership and people management experience.
• Demonstrated experience working in manufacturing, industrial equipment, capital equipment, automation, or other B2B environments.
• Proven track record of partnering with sales teams to drive measurable business growth.
• Experience managing marketing budgets, campaigns, agencies, trade shows, and strategic initiatives.
• Experience working with Salesforce or similar CRM platforms preferred.