Brand Communications Manager

Placements24; Waukee (IA); Hybrid; USD 39,000 - 58,000; Full time

Benefits offered by this job

Salary bonus

Health insurance

Development opportunities

Collaborative culture

Brand building

Job summary

Placements24 in Paarl is seeking a Brand Communications Manager to lead brand strategy and execution for our client portfolio. You will develop integrated communication campaigns that build equity, engage customers, and support sales.

You will oversee brand messaging, content creation, public relations, and digital presence, ensuring a cohesive narrative. The ideal candidate is a strategic storyteller with proven experience in the Media & PR sector.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 5+ years in brand management and communications.
• Proven success with brand strategies and campaigns.

Responsibilities

• Develop and execute brand communication strategies aligned with business goals.
• Oversee creation of brand messaging, collateral, and campaign materials.
• Manage PR activities, media outreach, press releases, and crisis comms.
• Lead social media strategy and content development for brand visibility.

Skills

Brand management

Integrated marketing

Public relations

Leadership

Project management

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Job description

About the Role

Our client is seeking an innovative and results-driven Brand Communications Manager to lead brand strategy and execution for their portfolio in Paarl . This pivotal role involves developing and implementing integrated communication campaigns that build brand equity, drive customer engagement, and support sales objectives. You will oversee all aspects of brand messaging, content creation, public relations, and digital presence, ensuring a cohesive and compelling brand narrative. The ideal candidate is a strategic thinker with a passion for storytelling and a proven ability to manage brand communications within the Media & PR sector.

Key Responsibilities

• Develop and execute comprehensive brand communication strategies aligned with business goals.
• Oversee the creation of all brand messaging, marketing collateral, and campaign materials.
• Manage public relations activities, including media outreach, press releases, and crisis communications.
• Lead social media strategy and content development to enhance brand visibility and engagement.
• Collaborate with internal teams (marketing, sales, product) to ensure consistent brand representation across all touchpoints.
• Monitor brand performance, market trends, and competitor activities to identify opportunities and challenges.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of progressive experience in brand management and communications.
• Demonstrated success in developing and implementing impactful brand strategies and campaigns.
• Strong understanding of integrated marketing communications, including digital, PR, and social media.
• Excellent leadership, project management, and interpersonal skills.
• Experience managing external agencies and vendors is desirable in the Paarl context.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and vision insurance coverage.
• Generous opportunities for professional development and continuous learning.
• A creative and dynamic work environment fostering collaboration and innovation.
• Be instrumental in shaping the future of prominent brands.