Marketing Manager

Rob Levine & Associates; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Rob Levine & Associates is seeking an experienced Marketing Manager to support day-to-day operations for our growing law firm. The role focuses on multi-location marketing, digital advertising, SEO, and strong project workflow management.

You will collaborate with the Director of Marketing and cross-functional leaders to maintain branding, drive quality leads, and optimize performance across channels, vendors, and internal teams.

Formación

• 8+ years of marketing experience, preferably in law or professional services
• Experience managing multi-location or multi-state marketing
• Proficient in SEO, PPC, analytics, and reporting
• Strong copywriting, communication, and organization skills
• Ability to lead projects, supervise teams, and manage vendors

Responsabilidades

• Develop and execute the firm's multi-location marketing strategy across digital and social channels
• Manage marketing calendars, timelines, workflows, and campaign priorities
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
• Support brand consistency across markets, platforms, and practice areas
• Lead cross-department communication to align marketing with intake, operations, and business needs
• Lead SEO strategy including on-page optimization and technical updates
• Manage PPC and paid media campaigns across Google, Meta, and other platforms
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
• Collaborate with agencies or internal teams to meet KPIs and ROI
• Track and report on ROI, cost per lead, conversions, and channel performance
• Manage marketing projects end-to-end and supervise junior staff
• Oversee vendor, contractor, and agency relationships
• Mentor staff and ensure deadlines and quality standards
• Coordinate website updates, landing pages, and digital assets with the Director of Marketing
• Review and approve messaging and brand materials
• Monitor SEO performance and advise on content improvements
• Work with attorneys to ensure accuracy and compliance
• Produce weekly and monthly performance data
• Analyze intake, ad spend, traffic, rankings, and engagement trends
• Recommend improvements for efficiency and lead quality

Conocimientos

Multi-location marketing

Digital marketing

SEO

PPC

Analytics

Project management

Team leadership

Copywriting

Educación

Bachelor's degree

Herramientas

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

MONDAY.com

Descripción del empleo

We are seeking an experienced, well-rounded Marketing Manager to support and manage day-to-day marketing operations for our growing firm. This role is ideal for someone who thrives in a dynamic environment, understands the unique demands of legal marketing, and has hands-on experience with multi-location strategy, digital advertising, SEO, and project workflow management.

The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure all marketing initiatives support firm goals. They will collaborate closely with the Director of Marketing and cross-functional leaders to maintain consistent branding, drive quality lead generation, and optimize performance across all channels.

Requirements

Key Responsibilities

• Assist in developing and executing the firm's multi-location marketing strategy across digital and social channels
• Manage marketing calendars, timelines, workflows, and campaign priorities
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
• Support brand consistency across all markets, platforms, and practice areas
• Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs

Digital Marketing

• Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
• Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
• Collaborate with agencies or internal teams to ensure KPIs are met
• Track and report on ROI, cost per lead, conversion rates, and channel performance

Project & Team Management

• Manage marketing projects from concept to execution
• Oversee vendor, contractor, and agency relationships
• Supervise junior marketing staff, providing mentorship, feedback, and performance support
• Ensure deadlines are met and projects are delivered at a high standard
• Implement strong workflow, approval, and documentation processes

  Website & Content Oversight

  • Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
  • Review and approve creative assets, messaging, and brand materials
  • Monitor SEO performance and provide recommendations for content improvements
  • Collaborate with internal writers and attorneys to ensure accuracy and compliance

  Analytics & Reporting

  • Produce weekly and monthly performance data
  • Analyze trends in intake data, ad spend, traffic, rankings, and engagement
  • Recommend improvements for efficiency, lead quality, and user experience

  Qualifications

  • 8+ years of marketing experience, preferably in a law firm or professional services environment
  • Experience marketing for multi-location or multi-state businesses
  • Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
  • Strong understanding of digital marketing KPIs, attribution, and reporting
  • Proven experience managing projects, supervising team members, and leading vendors or agencies
  • Excellent copywriting, communication, and organizational skills
  • Ability to thrive in a high-volume, fast-paced environment
  • Strong project management background with experience using platforms like Monday.com or similar
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred