Marketing Coordinator

The Law Offices of Kimberly Butler Rainen; Andover (MA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Generous medical, dental, and vision insurance

401(k) with match

Long-term disability and life insurance

Free access to legal marketing training

Job summary

The Law Offices of Kimberly Butler Rainen in Andover is looking for an experienced Marketing Coordinator. In this role, you will strategize and implement marketing plans while tracking metrics and collaborating closely with the reception team. The position requires a proactive approach to enhance client experience and improve firm branding.

Exceptional candidates will have a background in marketing, strong communication skills, and the ability to manage projects effectively. Compensation ranges from $50,000 to $60,000 yearly, with generous benefits including medical insurance and a 401(k) plan.

Qualifications

• 3 years of experience working in marketing, preferably in a law firm.
• Outstanding written and verbal communication skills.
• Strong project management skills that deliver outcomes within set timelines.

Responsibilities

• Execute firm marketing plan and meet quarterly targets.
• Track marketing metrics and share with the owner.
• Collaborate with the reception and intake team for client impressions.

Skills

Copy creation

Vendor management

Data tracking

Event planning

Public relations

Education

Degree in marketing or business

Tools

CRM

Excel

Job description

We are looking for an experienced marketing coordinator at our law firm with a demonstrated track record in copy creation, vendor management, data tracking, event planning, and public relations. Candidates need to align their strategy with their plan to achieve the business plan targets. Experience working in a collaborative, focused way with executive leadership is a must.

Why Join Our Team

• You are a self-motivated professional who values the empowerment to work autonomously and contribute innovative ideas to the team.
• You want the satisfaction of supporting a team that makes a huge difference in the lives of clients.
• You are excited about the creative opportunities that come with working within a fast-growing practice.
• Opportunity to work with a marketing team twice monthly to enhance strategy and leverage new tools/vendors; free access to legal marketing training through a national organization.
• You desire generous base pay and performance-based bonuses commensurate with your knowledge and effort.
• Offer generous medical, dental, and vision insurance plans.
• Provide 401(k) with match, Long-term disability, and life insurance.

Responsibilities

• Execute firm marketing plan and meet quarterly targets, ensuring strategies employed deliver desired outcomes.
• Track marketing metrics and share with the owner for weekly action.
• Collaborate with the firm’s internal reception and intake team to ensure that new clients experience a streamlined, effective first impression aligned with firm culture.
• Project manage all marketing initiatives, within budget and ROI, that deliver target PNCs.
• Oversee, and sometimes create, content for a variety of outlets, including social media, blogs, videos, and the website.
• Conceptualize, design, and host hyperlocal events to build the brand and professional networks of the firm.
• Supervise and manage marketing vendors and liaise with the firm’s fractional Chief Marketing Officer.

Qualifications

• 3 years of experience working in marketing, preferably in a law firm.
• Degree in marketing or business, or equivalent experience in marketing.
• Demonstrated record of success as a marketing coordinator for professional services firms (legal industry experience is not necessary - but is a plus).
• Outstanding written and verbal communication skills.
• Experience delivering results with online marketing strategies, including direct response marketing.
• Strong project management skills that deliver outcomes within set timelines and budgets.
• Skilled in data tracking, organization, and analysis via CRM or Excel.
• Track record of sound judgment and creative problem-solving.

Compensation

Compensation: $50,000 - $60,000 yearly