Marketing Manager

Records on Time; San Juan (PR); Presencial; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

Records On Time is seeking an experienced Marketing Manager to lead day-to-day marketing operations for a growing firm. The role focuses on multi-location strategy, digital advertising, SEO, and cross-functional project management within a dynamic legal marketing environment.

You will oversee campaigns, collaborate with the Director of Marketing, and ensure branding consistency across markets while driving lead generation and performance improvements across channels.

Formación

• 8+ years of marketing experience in professional services is preferred.
• Experience marketing for multi-location or multi-state businesses.
• Proficient in SEO, PPC, Google Ads, Meta Ads, Analytics, and SEM tools.
• Strong KPIs, attribution, and reporting knowledge.
• Proven project management and vendor/agency leadership.
• Excellent copywriting and communication skills.
• Ability to manage a high-volume, fast-paced workload.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsabilidades

• Assist in developing and executing the firm's multi-location marketing strategy across digital and social channels.
• Manage marketing calendars, timelines, workflows, and campaign priorities.
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media.
• Support brand consistency across markets, platforms, and practice areas.
• Lead cross-department communication to align marketing with intake, operations, and business needs.
• Manage SEO strategy, on-page optimization, technical updates, keyword planning, and reporting.
• Lead PPC and paid media campaigns across Google, Meta, and other platforms.
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization.
• Collaborate with agencies or internal teams to ensure KPIs are met.
• Track ROI, cost per lead, conversion rates, and channel performance.
• Manage marketing projects from concept to execution.
• Oversee vendor, contractor, and agency relationships.
• Supervise junior marketing staff with mentorship and performance feedback.
• Ensure deadlines are met and projects delivered to a high standard.
• Implement strong workflow, approval, and documentation processes.
• Maintain website updates, landing pages, and digital assets with the Director of Marketing.
• Review and approve creative assets, messaging, and brand materials.
• Monitor SEO performance and provide content improvement recommendations.
• Collaborate with writers and attorneys to ensure accuracy and compliance.
• Produce weekly and monthly performance data.
• Analyze intake data, ad spend, traffic, rankings, and engagement.
• Recommend improvements for efficiency, lead quality, and user experience.

Conocimientos

Marketing Strategy

SEO

PPC

Analytics

Team Leadership

Content Marketing

Multi-location

Project Management

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics

Google Tag Manager

Google Ads

Meta Ads

SEMrush

Descripción del empleo

We are seeking an experienced, well-rounded Marketing Manager to support and manage day-to-day marketing operations for our growing firm. This role is ideal for someone who thrives in a dynamic environment, understands the unique demands of legal marketing, and has hands-on experience with multi-location strategy, digital advertising, SEO, and project workflow management.

The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure all marketing initiatives support firm goals. They will collaborate closely with the Director of Marketing and cross-functional leaders to maintain consistent branding, drive quality lead generation, and optimize performance across all channels.

Requirements

Key Responsibilities

• Assist in developing and executing the firm's multi-location marketing strategy across digital and social channels
• Manage marketing calendars, timelines, workflows, and campaign priorities
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
• Support brand consistency across all markets, platforms, and practice areas
• Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs

Digital Marketing

• Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
• Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
• Collaborate with agencies or internal teams to ensure KPIs are met
• Track and report on ROI, cost per lead, conversion rates, and channel performance

Project & Team Management

• Manage marketing projects from concept to execution
• Oversee vendor, contractor, and agency relationships
• Supervise junior marketing staff, providing mentorship, feedback, and performance support
• Ensure deadlines are met and projects are delivered at a high standard
• Implement strong workflow, approval, and documentation processes

  Website & Content Oversight

  • Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
  • Review and approve creative assets, messaging, and brand materials
  • Monitor SEO performance and provide recommendations for content improvements
  • Collaborate with internal writers and attorneys to ensure accuracy and compliance

  Analytics & Reporting

  • Produce weekly and monthly performance data
  • Analyze trends in intake data, ad spend, traffic, rankings, and engagement
  • Recommend improvements for efficiency, lead quality, and user experience

  Qualifications

  • 8+ years of marketing experience, preferably in a law firm or professional services environment
  • Experience marketing for multi-location or multi-state businesses
  • Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
  • Strong understanding of digital marketing KPIs, attribution, and reporting
  • Proven experience managing projects, supervising team members, and leading vendors or agencies
  • Excellent copywriting, communication, and organizational skills
  • Ability to thrive in a high-volume, fast-paced environment
  • Strong project management background with experience using platforms like Monday.com or similar
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred