Marketing BD Manager (Law Firm Experience)

SourcePro Search, LLC; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

SourcePro Search, LLC is seeking a Marketing and Business Development Manager with a bachelor’s degree in Marketing or related fields and 5–8 years of experience in marketing and business development in a professional services environment, preferably at a law firm.

You will lead client-facing events, develop strategic marketing programs, manage budgets, and collaborate with attorneys to drive revenue growth and visibility for the firm.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 5-8 years in marketing and BD in professional services; law firm preferred.
• Proven event management from concept to execution.
• Strong written and verbal communication and organizational skills.

Responsibilities

• Lead planning and execution of client-facing events and speaking engagements.
• Develop event strategies aligned with firm priorities.
• Manage budgets, vendors, and ROI tracking.
• Collaborate with attorneys to design thought leadership programs.
• Support business development through targeted client pitches.
• Create marketing collateral and web content.
• Stay updated on industry trends and digital marketing initiatives.
• Travel to events up to 10%.

Skills

Event planning

Communication

Project management

Client relations

Team collaboration

Attention to detail

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Word

PowerPoint

Outlook

Excel

Hubspot

Job description

We are conducting a search for a Marketing and Business Development Manager with a bachelor’s degree in Marketing, Communications, or a related field, and ideally 5–8 years of marketing and business development experience within a law firm.

The ideal candidate will help elevate the firm’s visibility, deepen client engagement, and support revenue growth through creative marketing and well-planned events. This role collaborates closely with firm and practice leadership across the organization.

What You'll Do:

• Lead the planning, logistics, promotion and execution of client-facing events and attorney speaking engagements, including roundtables, CLE programs, conferences, sponsorship activations and social/client appreciation events.
• Develop event strategies aligned with firm and practice group priorities, ensuring each program supports relationship-building and business development goals.
• Manage event budgets, vendor relationships and post-event follow-up and ROI tracking.
• Partner with attorneys to design thought leadership and educational programs that position the firm as a trusted advisor.
• Contribute to the firm’s submissions for legal directories, awards, and rankings, including tracking deadlines, drafting content and identifying references
• Work with attorneys and other members of the marketing team to identify business development opportunities, prepare targeted client pitches and support cross-selling initiatives
• Create, prepare, coordinate and track results of pitches, proposals and presentations for client meetings and new business pursuits
• Manage the creation of marketing collateral, web content and attorney bios to ensure consistency and impact
• Conduct research on clients, prospects, industries, competitors and markets to inform strategic outreach
• Collaborate on digital marketing initiatives, including website updates, social media content, and email campaigns
• Stay updated on industry trends, best practices and emerging technologies to continuously improve marketing and business development efforts
• Other duties as assigned or required
• Required to travel to events (10%)

What You'll Bring:

• Bachelor's degree in Marketing, Communications or related field
• 5-8 years of experience in marketing and business development in a professional services environment; previous experience at a law firm is preferred
• Proven experience managing professional events from concept through execution
• Excellent written and verbal communication skills, attention to detail, organizational and project management skills
• Excellent interpersonal skills
• Must be punctual and reliable
• Able to work independently and as part of a team, managing multiple projects simultaneously and meeting deadlines
• Able to work effectively in a fast-paced environment
• Strong creative thinking and problem-solving skills
• Outstanding client service mindset and professional demeanor; ability to represent the firm positively in various settings
• Ensure confidentiality of all the firm’s and clients’ documentation and information
• Proficiency with Microsoft applications, including Word, PowerPoint, Outlook and Excel
• Experience in Hubspot a plus (not required)