Marketing Manager

NCAA (National Collegiate Athletic Association); United States; Remote; USD 67,000 - 92,000; Full time

Job summary

Une organisation sportive prestigieuse recherche un Responsable Marketing pour développer et exécuter des campagnes marketing intégrées. Ce poste implique l'atteinte des objectifs de croissance et la promotion de produits éducatifs tout en collaborant avec différentes équipes. Le candidat idéal aura une solide expérience en marketing intégré, des compétences analytiques et de gestion de projet, et la capacité de travailler de manière autonome.

Benefits

Paid sick leave

401K with company match

Health, dental, vision, life, and disability insurance

Monthly technology stipend

Qualifications

• Minimum 4 ans d'expérience en marketing intégré.
• Expérience en gestion des médias sociaux et des campagnes marketing.
• Capacité à analyser et interpréter les données de campagne.

Responsibilities

• Développer des stratégies de marketing intégrées pour les adhésions et les produits éducatifs.
• Analyser les résultats des campagnes et recommander des améliorations.
• Gérer les campagnes email et le site WordPress de l'organisation.

Skills

Integrated marketing

Digital design

Email marketing

Project management

Analytical skills

Written communication

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce

Pardot

Nimble AMS

Google Analytics

WordPress

Hootsuite

Microsoft Office Suite

Job description

Position: Marketing Manager
FLSA Classification: Exempt
Position reports to: Director of Membership, Marketing, and Communications

Position Summary:

The Marketing Manager is responsible for developing and executing marketing campaigns to promote DMEC’s membership and educational products. This position ensures the achievement of growth goals and increased brand awareness through the execution of marketing best practices and is proficient in creating data-driven, integrated marketing campaigns. The position exhibits leadership skills and displays DMEC’s core values. It requires minimal supervision and works collaboratively across teams and with individuals at all skill levels.

Job Duties and Responsibilities:

• Develops and implements an integrated marketing strategy for membership, conferences, microcredentials, certifications, and webinars, leveraging appropriate marketing mix and ideas to drive revenue and enhance the member/customer experience.
• Analyzes and reports on campaign results, making recommendations for improvements and adjustments.
• Creates, manages, and executes successful marketing campaigns using Pardot marketing automation, monitoring reports, trends, and engagement metrics to advance the sales funnel.
• In partnership with the Communications Manager, writes engaging copy for product positioning, website content, email campaigns, and digital ads, maintaining consistent brand voice and messaging.
• Reviews marketing communications to ensure adherence to DMEC brand guidelines.
• Designs a variety of visual content, including social media assets, email banners, infographics, presentations, and promotional materials aligned with brand standards and marketing goals.
• Provides backup support to the Communications Manager for social media posting.
• Manages email campaigns, including testing and segmentation strategies.
• Serves as webmaster for the organization’s WordPress website, overseeing strategic planning, optimization, maintenance, and reporting.
• Ensures clear, accurate, and consistent communication across all channels to promote DMEC’s image and industry position.
• Guides the evolution of brand voice and style guidelines to ensure consistency and relevance.
• Monitors industry trends and competitive research to inform messaging, pricing, and program development.
• Collaborates with colleagues and senior management on product initiatives and supports the launch of new products and services.
• Works with internal teams to improve management and utilization of CRM, webinar, and LMS systems.
• Oversees external vendors for marketing materials and lead generation resources.
• Manages the annual marketing budget, including forecasting, expense tracking, and variance analysis.
• Performs other duties as assigned.

Knowledge, Skills, and Abilities:

Qualifications needed to perform the essential functions of the job.

• Extensive experience in integrated marketing, including branding, segmentation, messaging, digital design, email, direct mail, website, and media placement. Expert in campaign creation, testing, analysis, and execution.
• Self-motivated, results-oriented, and a team player.
• Strategic thinker capable of consulting with internal teams to develop effective marketing campaigns.
• Strong interpersonal skills, able to work effectively in a fast-paced, deadline-driven environment.
• Proven problem-solving skills and ability to lead and collaborate across departments.
• Strong analytical skills for tracking and interpreting campaign data and making improvements.
• Excellent written and verbal communication skills, with ability to craft compelling messages for various segments.
• Experience working with external designers and producing high-quality campaign materials.
• Proficient with CRM and marketing automation tools, including Salesforce, Nimble AMS, and Pardot.
• Familiar with Google Analytics, WordPress, and Hootsuite platforms.
• Basic HTML skills and website content management experience.
• Proficient with Microsoft Office Suite and other business tools.
• Strong project management skills, capable of managing multiple projects and deadlines.

Education and Experience:

Preferred: Bachelor’s degree in marketing, communications, or related field.
At least 4 years of experience in membership, marketing, or communications.
Experience managing social media channels and marketing campaigns.
Proficiency in Microsoft Office, data analytics, CRM systems, Salesforce, Nimble AMS, and Pardot.
Strong project management experience.

Work Environment:

• This is a remote position; a quiet home office is required.
• Travel may be required 1-3 times per year for conferences and events.

Benefits:

Salary range: $67,502 – $91,327 annually.
Includes paid sick leave, vacation, bereavement leave, 401K with company match, flexible spending accounts, holidays, and paid time off during holidays and conferences.
Health, dental, vision, life, and disability insurance provided after 30 days.
Paid Family Leave available after 60 days.
DMEC provides necessary equipment and a monthly technology stipend.