Field Marketing Manager

Eleos Health; United States; Remote; USD 90,000 - 110,000; Full time

Job summary

Eleos Health is seeking a Field Marketing Manager to drive impactful marketing programs aligned with revenue goals in the behavioral health space. With a focus on execution and collaboration with sales teams, this role requires a detail-oriented B2B marketer to lead campaigns and manage multiple projects effectively. The ideal candidate will demonstrate strong relationship-building skills and a passion for enhancing mental health care through innovative marketing strategies.

Benefits

Health benefits

401(k) plans matched to 4%

Flexible PTO

Additional mental health days off

Qualifications

• Minimum of 5 years of experience in marketing.
• Proven experience managing event planning and logistics.
• Self-sufficient, organized, and results-driven.

Responsibilities

• Execute localized marketing campaigns for state associations.
• Manage logistics for webinars, events, and promotions.
• Track campaign performance and optimize based on data.

Skills

B2B Marketing

Campaign Execution

Project Management

Relationship Building

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Canva

Adobe

Job description

Join to apply for the Field Marketing Manager role at Eleos Health

Join to apply for the Field Marketing Manager role at Eleos Health

This range is provided by Eleos Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Direct message the job poster from Eleos Health

Today, more people than ever are speaking publicly about their mental health. Whether it's ourselves, our friends and family or even public figures, taking care of your behavioral health is no longer a taboo, it's vital, and it's only human.

Eleos is on a mission to help deliver the world's most effective behavioral care through data, measurement, and personalization. Or simply put, we want to give clinicians the support they need to do the important work only they can do.

What is this opportunity?

Eleos Health is hiring a Regional Field Marketing Manager to lead the execution of localized, high-impact marketing programs that directly support our revenue goals through state-based association campaigns and events.

In this role, you’ll be the go-to execution partner for sales and partnerships—bringing to life targeted campaigns, localized messaging, and high-impact events that drive demand among provider organizations at the state level.

This is an execution-first role ideal for someone with around five years of B2B marketing experience. You’ll work closely with the sales and partnerships teams to bring regional campaigns to life—from webinars and conferences to localized emails and digital ads. If you're organized, detail-oriented, and excited by the challenge of juggling multiple projects that make a real impact—you'll thrive here.

Who are you?

You’re a detail-oriented B2B marketer with at least five years of experience executing campaigns across email, events, and digital channels. You love turning strategy into action—coordinating moving pieces, hitting deadlines, and seeing your work drive real results. You’ve planned and managed the logistics for field events like state conferences, executive dinners, and experiential webinars, and know how to juggle timelines, vendors, speakers, and attendee communications without missing a beat.

Relationship building is your super power, whether internally with the go-to-market team or with external partners such as state association leaders. You have a proven track record of working closely with sales—sharing learnings, partnering on engagement strategies, and celebrating wins. You’re confident in managing external vendors and budgets, and successfully managing multiple projects at once. You bring creativity, curiosity, and a collaborative mindset—and you’re energized by the opportunity to help clinicians and care teams do their best work.

Bonus points if you’ve worked in healthcare, behavioral health, or with mission-driven organizations.

How will you contribute?

Execute State-Based Campaigns

• Partnering with the content and digital marketing team, build and launch marketing campaigns for state associations and group purchase opportunities, including emails, landing pages, direct mail, and digital ads using Hubspot
• Write short-form copy and leverage design tools such as Canva or Adobe for emails and landing pages
• Stay plugged into state-by-state priorities, policy changes, and opportunities surfaced by our partnerships team to reflect in state specific messaging
• Use a data-driven approach to track effectiveness and iterate on tactics over time

Support Events and Partner Initiatives

• Manage logistics and promotion for webinars, virtual demos, and in-person association and executive events to drive new leads and accelerate existing deals
• Coordinate landing pages, invites, attendee communications, and post-event follow-up
• Partner with sales and partnerships to align event timing and messaging with deal activity
• Create campaigns and manage lead follow-up processes in Salesforce
• Act as a close partner to the sales and SDR teams—sharing learnings, providing insights, and collaborating on personalized follow-up strategies
• Work with content, design, and customer marketing to align messaging and assets
• Partner with RevOps for successful lead management and reporting

Vendor, Partner & Budget Management

• Manage external vendors, event organizers, and association partners to ensure flawless execution of in-person and virtual experiences
• Own and track budgets for field marketing initiatives, prioritizing cost-effective programs that deliver measurable ROI

Track and Optimize

• Monitor campaign and event performance by state
• Use tools such as HubSpot and Salesforce to track engagement and conversions
• Identify what’s working, what’s not, and where we should double down

What qualifications and skills will help you be successful?

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, with previous experience in event management, field marketing, or digital marketing
• Proven experience managing event planning and logistics with measurable business impact
• Proven experience partnering cross functionally with sales, partnerships, and other teams to drive successful strategic events
• Familiarity with marketing platforms like HubSpot and Salesforce
• Strong understanding of behavioral health or healthcare software is a plus.
• Self-sufficient, highly organized and detail-oriented, with a results-driven mindset
• Skilled in managing multiple projects and stakeholders
• Excellent communication and interpersonal skills, with a passion for building lasting customer relationships.

This is a unique opportunity to join a startup that has a meaningful impact on thousands' well-being and mental health.

We have

• A product that positively impacts people's lives every single day.
• A team of amazing people with a shared vision and the infinite drive to make it happen
• The base pay range for this position is $90,000-$110,000 per year. The determination of what a specific employee in this job classification is paid depends on several factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• In addition to your compensation, we offer wide and generous health benefits, significant equity and 401(k) plans matched to 4%
• Flexible PTO + Additional mental health days off you can take any given moment simply because you need them.
• Fully remote work environment
• Opportunity to build, grow, and become highly instrumental in shaping how technology can increase the effectiveness of therapy.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Business Development

• Industries

  Mental Health Care and Software Development

Referrals increase your chances of interviewing at Eleos Health by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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