FinTech Marketing Program Lead (Remote)

GCS Recruitment

United States

Remote

USD 120,000 - 180,000

Part time

14 days+

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Job summary

GCS Recruitment is seeking an experienced Marketing Program Manager to lead integrated campaigns in FinTech and Financial Services. Remote role, 12-month contract, coordinating across Marketing, CRM, Martech, Data, Analytics, and Web teams to ensure launch-ready campaigns.

The ideal candidate has 8–12+ years in Marketing Operations and Campaign Management within FinTech and Financial Services, with strong cross-functional leadership, CRM and analytics experience, and the ability to thrive in a

Qualifications

Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
8-12+ years of experience in Marketing Operations, Campaign Management, or Marketing Program Management.
Mandatory FinTech experience - candidates must have experience working within a FinTech organization or marketing FinTech products and services.
Mandatory Financial Services experience, including Banking, Payments, Lending, Wealth Management, Capital Markets, Insurance, or related sectors.
Strong understanding of multi-channel marketing, customer lifecycle marketing, and campaign operations.
Experience with CRM, marketing automation, analytics, and marketing technology platforms.
Proven ability to manage complex cross-functional initiatives across multiple stakeholders.
Excellent communication, organization, and project management skills.
Ability to thrive in a fast-paced, highly regulated environment.

Responsibilities

Lead end-to-end activation and delivery of multi-channel marketing campaigns.
Partner with Marketing, CRM, Analytics, Data, Martech, and Web teams to align campaign objectives, timelines, and deliverables.
Drive campaign readiness, including audience segmentation, tracking, reporting, and platform requirements.
Manage campaign timelines, dependencies, risks, and stakeholder communications.
Develop and improve campaign activation processes, workflows, templates, and best practices.
Ensure campaign performance is measured effectively and support optimization initiatives based on insights.
Facilitate cross-functional collaboration to ensure successful execution in a fast-paced, regulated environment.