Marketing Activation Manager (FinTech)

GCS Recruitment; United States; À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

GCS Recruitment is seeking an experienced Marketing Activation Manager to lead the planning, coordination, and execution of integrated campaigns within FinTech and Financial Services. This remote, 12-month contract role partners with Marketing, Data, Analytics, CRM, Martech and Digital teams to ensure campaigns are compliant, launch-ready, and delivered on time.

The ideal candidate brings 8-12+ years in Marketing Operations or Campaign Management in regulated industries, with strong

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Business, or related field.
• 8-12+ years in Marketing Operations, Campaign/Program management within FinTech/Financial Services.
• Experience with CRM, marketing automation, analytics and Martech platforms.

Responsabilités

• Lead end-to-end activation and execution of multi-channel marketing campaigns.
• Coordinate across Marketing, Data, Analytics, CRM, Martech, and Web teams for alignment on goals, timelines and deliverables.
• Drive campaign readiness including audience segmentation, tracking, data dependencies, and platform requirements.
• Monitor campaign progress, communicate status updates and mitigate risks to ensure on-time delivery.
• Develop and standardize activation processes, workflows, and best practices.
• Partner with analytics teams to measure performance and support optimization initiatives.

Connaissances

Multi-channel marketing

Customer lifecycle marketing

Campaign execution

Cross-functional collaboration

CRM

Marketing automation

Analytics

Formation

Bachelor's degree in Marketing, Business, or related field

Outils

CRM platforms

Marketing automation platforms

Analytics tools

Description du poste

Marketing Activation Manager (FinTech & Financial Services)

Location: Remote
Duration: 12-Month Contract

About the Role

We are seeking an experienced Marketing Activation Manager to lead the planning, coordination, and execution of integrated marketing campaigns within a FinTech and Financial Services environment. This role will partner with Marketing, Data, Analytics, CRM, Martech, and Digital teams to ensure campaigns are launch-ready, compliant, delivered on time, and aligned to business objectives.

Key Responsibilities

• Lead end-to-end activation and execution of multi-channel marketing campaigns.
• Coordinate across Marketing, Data, Analytics, CRM, Martech, and Web teams to ensure alignment on campaign goals, timelines, and deliverables.
• Drive campaign readiness, including audience segmentation, tracking, reporting, data dependencies, and platform requirements.
• Monitor campaign progress, communicate status updates, and mitigate risks to ensure successful delivery.
• Develop and standardize campaign activation processes, workflows, and best practices.
• Partner with analytics teams to measure performance and support campaign optimization initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 8-12+ years of experience in Marketing Operations, Campaign Management, Marketing Program Management, or related roles within FinTech, Banking, Payments, Wealth Management, Lending, Insurance, or Financial Services.
• FinTech or Financial Services industry experience is a mandatory requirement.
• Strong understanding of multi-channel marketing, customer lifecycle marketing, and campaign execution in regulated industries.
• Experience working with CRM, marketing automation, analytics, and marketing technology platforms.
• Proven ability to manage complex cross-functional initiatives and influence stakeholders at all levels.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.

Preferred Qualifications

• Experience supporting customer acquisition, retention, or engagement programs for financial products and services.
• Familiarity with compliance, governance, and regulatory considerations in financial marketing.
• Experience working in large-scale, matrixed organizations.

Why Apply?

This is an exciting opportunity for a marketing operations professional with a strong FinTech or Financial Services background to drive high-impact marketing campaigns, optimize execution processes, and contribute to strategic growth initiatives in a fast-paced, data-driven environment.