Remote FinTech Marketing Operations Lead

GCS Recruitment; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

GCS Recruitment is seeking a Marketing Operations Manager for a remote, 12-month FinTech-focused contract. The role coordinates Marketing, CRM, Martech and Data teams to execute multi-channel campaigns in a fast-paced, regulated environment. Strong FinTech and Financial Services experience is required.

Qualifications

• 8-12+ years in Marketing Operations, Campaign Management or related roles.
• FinTech industry experience required.
• Financial services experience required (Banking, Payments, Lending, Wealth, etc.).
• Multi-channel marketing and customer lifecycle expertise.
• CRM, Marketing Automation, Analytics platforms experience.
• Strong stakeholder management and cross-functional leadership.

Responsibilities

• Lead end-to-end activation and delivery of multi-channel marketing campaigns.
• Coordinate across Marketing, CRM, Analytics, Data, Martech and Web teams.
• Ensure campaign readiness, including audience segmentation and tracking.
• Manage campaign timelines, dependencies, risks, and communications.
• Develop and improve activation processes, workflows and templates.
• Measure performance and optimize campaigns based on insights.

Skills

Marketing operations

Campaign management

Cross-functional leadership

CRM/Martech/Analytics

Communication/PM

Education

Bachelor's degree in Marketing/Business

Job description

Marketing Operations Manager (FinTech)

Location: Remote
Duration: 12-Month Contract

About the Role

We are seeking an experienced Marketing Operations Manager to lead the execution of integrated marketing campaigns within the FinTech and Financial Services sector. This role will serve as the central point of coordination across Marketing, CRM, Martech, Data, Analytics, and Web teams, ensuring campaigns are strategically aligned, launch-ready, and delivered successfully.

The ideal candidate brings a strong background in FinTech marketing operations and campaign execution, with the ability to manage complex cross-functional initiatives while driving operational excellence and measurable business outcomes.

Key Responsibilities

• Lead end-to-end activation and delivery of multi-channel marketing campaigns.
• Partner with Marketing, CRM, Analytics, Data, Martech, and Web teams to align campaign objectives, timelines, and deliverables.
• Drive campaign readiness, including audience segmentation, tracking, reporting, and platform requirements.
• Manage campaign timelines, dependencies, risks, and stakeholder communications.
• Develop and improve campaign activation processes, workflows, templates, and best practices.
• Ensure campaign performance is measured effectively and support optimization initiatives based on insights and reporting.
• Facilitate cross-functional collaboration to ensure successful execution in a fast-paced, regulated environment.

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• 8-12+ years of experience in Marketing Operations, Campaign Management, Marketing Program Management, or related roles.
• Mandatory FinTech experience - candidates must have experience working within a FinTech organization or marketing FinTech products and services.
• Mandatory Financial Services experience, including Banking, Payments, Lending, Wealth Management, Capital Markets, Insurance, or related sectors.
• Strong understanding of multi-channel marketing, customer lifecycle marketing, and campaign operations.
• Experience with CRM, marketing automation, analytics, and marketing technology platforms.
• Proven ability to manage complex cross-functional initiatives across multiple stakeholders.
• Excellent communication, organization, and project management skills.
• Ability to thrive in a fast-paced, highly regulated environment.

Must-Have Requirements

• ✅ 8-12+ years of Marketing Operations, Campaign Management, or Marketing Program Management experience
• ✅ FinTech industry experience (Required)
• ✅ Financial Services industry experience (Required)
• ✅ Multi-channel marketing campaign activation and execution experience
• ✅ CRM, Martech, Marketing Automation, and Analytics platform experience
• ✅ Strong stakeholder management and cross-functional leadership skills

This is an excellent opportunity for a marketing operations professional with deep FinTech and Financial Services expertise to drive high-impact campaigns and help scale marketing execution in a growing, data-driven organization.

GCS is acting as an Employment Business in relation to this vacancy.