Marketing Manager

Horizon Commercial Pools; Saint Paul (MN); On-site; USD 85,000 - 125,000; Full time

Job summary

Horizon Commercial Pools in Saint Paul, MN is seeking a proactive Marketing Manager to drive our marketing initiatives and strengthen our position as the leading brand in the commercial aquatics industry.

In this role, you will craft and execute impactful marketing strategies, align campaigns with sales goals, and collaborate closely with leadership to grow brand awareness, engage customers, and support company growth.

Qualifications

• Experience collaborating across departments and with external agencies.
• Analytical mindset with data-driven decision making.
• Strong understanding of digital marketing channels, SEM/SEO.
• Ability to inspire and lead creative processes aligned with business goals.
• Represent Horizon through core values Humbly Authentic, Deeply Committed and Driven Forward.
• Excellent interpersonal, communication, organization, and problem-solving skills.

Responsibilities

• Craft a distinctive brand voice and identity across markets.
• Create brand awareness through marketing tactics and platforms.
• Design and produce marketing materials and content for events and campaigns.
• Support sales and leadership by analyzing information to identify new markets and demand.
• Collaborate with sales to align marketing initiatives with goals.
• Manage and optimize the company’s website and social media channels.
• Coordinate with external agencies for campaign execution and collateral.

Skills

Leadership

Cross-functional collaboration

Creative leadership

Digital marketing

Data analysis

Education

Bachelor’s degree in marketing, Business, Communications or related field

Tools

Google Analytics

Google Ads

CRM tools

Adobe Creative Suite

Constant Contact

Job description

Horizon Commercial Pools is a fast-growing company specializing in all things relating to commercial and public swimming pools - from water parks to community and hotel pools. We are a multi-market company and our mission is to be the most respected provider of aquatic joy. We are committed to providing exceptional service while developing long-term relationships with our customers, staff, suppliers, and industry professionals. We support and develop all our team members through ongoing training, career planning, competitive compensation, and a wide range of benefits. We are a great place to work, and we want you to be a part of the team!

We are looking for a proactive and results-oriented Marketing Manager to drive our marketing initiatives and help maintain our position as the leading brand in the commercial aquatics industry. In this role, you will be responsible for crafting and executing impactful marketing strategies that fuel company growth, boost brand visibility, and engage customers. As the driving force behind our marketing efforts, you will work closely with organizational leadership to shape the future of our brand, developing marketing strategies, programs, and campaigns while growing with the company.

Key Responsibilities

• Craft a distinctive brand voice and identity, translating company values into a consistent tone and style that differentiates us in all markets.
• Create brand awareness through marketing tactics and platforms to fuel customer service and sales efforts to meet target growth.
• Design, create, and produce marketing materials and content, both on-demand and planned in advance for key events, such as the annual company catalog.
• Support the sales and leadership teams by collecting and analyzing information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns, messaging and strategies.
• Collaborate with the sales team to align marketing initiatives with sales goals and ensure smooth led conversion and consistent messaging.
• Manage and optimize the company’s website and social media channels ensuring they reflect the latest content, campaigns, and product offerings.
• Coordinate with external agencies, vendors, and partners for campaign execution and marketing collateral.

Required Skills/Abilities

• Represent Horizon through our Core Values of Humbly Authentic, Deeply Committed and Driven Forward.
• Strong leadership skills with experience collaborating across departments, managing cross-functional teams or external agencies.
• Ability to inspire and lead creative processes while ensuring alignment with business goals.
• Strong understanding of digital marketing channels, social media platforms, and SEM/SEO best practices.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Requirements

• Bachelor’s degree in marketing, Business, Communications or related field.
• 5 + years of experience in marketing or related field, with a focus on supporting sales efforts and brand development.
• Proficiency in MS Teams environment and marketing software (e.g., Google Analytics, Google Ads, CRM tools, Constant Contact, Adobe Creative Suite, etc)
• Excellent interpersonal, communication, organization, and problem-solving skills.
• Strong attention to detail and commitment to quality.