Marketing Manager: Brand Growth & Digital Strategy

Horizon Commercial Pools; Saint Paul (MN); On-site; USD 85,000 - 125,000; Full time

Job summary

Horizon Commercial Pools in Saint Paul, MN is seeking a proactive Marketing Manager to drive our marketing initiatives and strengthen our position as the leading brand in the commercial aquatics industry.

In this role, you will craft and execute impactful marketing strategies, align campaigns with sales goals, and collaborate closely with leadership to grow brand awareness, engage customers, and support company growth.

Qualifications

• Experience collaborating across departments and with external agencies.
• Analytical mindset with data-driven decision making.
• Strong understanding of digital marketing channels, SEM/SEO.
• Ability to inspire and lead creative processes aligned with business goals.
• Represent Horizon through core values Humbly Authentic, Deeply Committed and Driven Forward.
• Excellent interpersonal, communication, organization, and problem-solving skills.

Responsibilities

• Craft a distinctive brand voice and identity across markets.
• Create brand awareness through marketing tactics and platforms.
• Design and produce marketing materials and content for events and campaigns.
• Support sales and leadership by analyzing information to identify new markets and demand.
• Collaborate with sales to align marketing initiatives with goals.
• Manage and optimize the company’s website and social media channels.
• Coordinate with external agencies for campaign execution and collateral.

Skills

Leadership

Cross-functional collaboration

Creative leadership

Digital marketing

Data analysis

Education

Bachelor’s degree in marketing, Business, Communications or related field

Tools

Google Analytics

Google Ads

CRM tools

Adobe Creative Suite

Constant Contact

Job description

Horizon Commercial Pools in Saint Paul, MN is seeking a proactive Marketing Manager to drive our marketing initiatives and strengthen our position as the leading brand in the commercial aquatics industry.

In this role, you will craft and execute impactful marketing strategies, align campaigns with sales goals, and collaborate closely with leadership to grow brand awareness, engage customers, and support company growth.