Marketing Director

Kinecta Federal Credit Union; California; On-site; USD 150,000 - 230,000; Full time

Job summary

Kinecta Federal Credit Union is seeking a strategic Marketing Director to lead corporate and product marketing initiatives, driving growth across direct and indirect member channels with advanced data-driven campaigns across media channels.

The role reports to the Vice President, Marketing, oversees the marketing team, and steers brand and communications to meet revenue goals within approved budgets. The candidate collaborates across IT, Digital Banking, BI, and strategy teams.

Responsibilities

• Understand organizational objectives and create marketing strategies to achieve goals with cross-functional collaboration.
• Serve as program owner for all marketing campaigns (Retail and Business) and develop annual goals for each product.
• Manage all product marketing and technology activities that support member growth and retention.
• Oversee marketing dashboard and KPI reporting; monitor and report budget performance.
• Direct vendors and agencies to meet quality and cost objectives; ensure regulatory compliance.

Job description

Job Description

General Summary:

Assumes leadership responsibilities, oversight and execution of corporate and product marketing, and growth strategies for Kinecta Federal Credit Union and its subsidiaries. This position develops, manages, and executes strategic product, member, and prospective member growth campaigns to drive revenue for the direct and in-direct member channels. The position requires advanced product knowledge and data management experience and will utilize this knowhow to support effective marketing campaigns leveraging multiple integrated media types including but not limited to direct response, online and mobile banking, digital, print, out-of-home, direct mail, email, TV, radio, and sponsorships.

Nature and Scope of Position:

Reports directly to the Vice President, Marketing and is authorized to take reasonable actions necessary to carry out the assigned responsibilities of the position, provided that such action is consistent with pragmatic marketing framework, cost-effective practices, as well as policies and procedures of Kinecta Federal Credit Union.

Supervisory Responsibilities:

This role will oversee the marketing team that supports new member acquisition, deepening member relationships through retention activities and cross-sell. This includes consumer and business product lines such as consumer lending, mortgage lending, business lending, credit & debit cards, deposits, investments/wealth, and insurance.

Essential Duties and Responsibilities:

• Understand the organizational objectives and creates marketing strategies to achieve goals. Works closely with Chief Operations Officer, Business Unit Leadership, Strategy, Business Intelligence, IT, Digital Banking, and the entire Marketing team in the development, execution, and implementation of strategic growth marketing campaigns.
• Serves as program owner for all marketing campaigns (Retail and Business).Develops and executes strategic marketing plans for all share products. Establishes annual goals and objectives for each product, maintains management reports and analysis related to the execution of those strategies.
• Manages all product marketing and technology activities that support member growth, retention, and a positive member experience.
• Recognizes impact the website has on the attainment of departmental and credit union goals advocating for innovation and development.
• Creates/manages marketing dashboard and KPI reporting.
• Manages direct reports and supports their ongoing professional development, including training. Provides creative and brainstorming activities for and with the team to broaden exposure and engagement.
• Manages production of high-quality communications across all channels to support the brand, meet deadlines and control costs.
• Ensures materials produced are in compliance with Kinecta and its subsidiaries’ branding guidelines, graphic standards, writing style and regulatory requirements.
• Delivers approved plans within allocated budget.
• Develops return on marketing investment and recommendations for program changes.
• Monitors and reports overall Marketing KPIs and NTO projects to Vice President, Marketing on a regular basis.
• Maintains an on-going understanding of credit union operations.
• Directs vendors and agencies as required to attain quality and cost objectives, meeting goals and performance requirements.
• Interacts with product owners (i.e. retail/auto loans/credit cards/mortgages) to plan marketing initiatives and gather feedback.
• Utilizes members and market research to identify opportunities for product or service positioning and develops recommendations.
• Prepares the annual departmental business plan and budget in partnership with Vice President, Marketing. Tracks and reports budget performance.
• Participates in community related activities to promote the credit union.
• Regularly monitors and analyzes industry news and market conditions as they relate to products and services.

Non-essential Duties and Responsibilities:

Performs other duties including special projects as assigned.

Minimum Qualifications:

Knowledge, S