Marketing Manager

Silver State Schools Credit Union; Nevada; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Equal Opportunity Employer (EOE)

Drug‑Free Workplace

Job summary

Silver State Schools Credit Union is seeking a Marketing Manager to lead the Marketing Department in Las Vegas, NV. This role directs content strategy, multichannel campaigns, and data‑driven decisions to grow membership and engagement.

The position requires hands‑on leadership across digital and traditional channels, brand management, and analytics, with collaboration inside and outside the organization to deliver compliant, on‑brand initiatives on time and within budget.

Qualifications

• Bachelor's degree required or equivalent combination of education and experience.
• Minimum 7 years of progressively responsible marketing experience with hands‑on digital/traditional campaigns.
• Experience supervising personnel and developing teams to meet objectives.

Responsibilities

• Lead daily department operations, align with CMO strategy, manage staff and campaigns.
• Coach, develop, evaluate, and hold employees accountable with clear goals and feedback.
• Translate organizational goals into integrated marketing strategies and multichannel campaigns.
• Oversee budgeting, ROMI analysis, and performance optimization across channels.
• Partner with cross‑functional teams and external vendors to ensure compliant, on‑brand campaigns.

Skills

Leadership

Marketing Strategy

Digital Marketing

Brand Management

Campaign Management

Analytics

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Microsoft Excel

PowerPoint

Adobe Creative Cloud

CRM platforms

Marketing Automation

Job description

Marketing Manager

Full Time (40 Hours)

Monday - Friday (8am-5pm)

Headquarters

630 Trade Center Drive

Las Vegas, NV 89119

PURPOSE:

The Primary purpose of this position is to assist Silver State Schools Credit Union to live out its Mission, "Excellent Member Service and Financial Solutions - For Life," by providing outstanding service to both members and internal members. Develop a highly effective team of employees to their highest potential through coaching and leadership. Responsible for ensuring that outstanding service is delivered to both internal and external members. A key component of this service is to identify the financial needs of the member and recommend an appropriate credit union solution.

• To deliver service in alignment with our Service Commitments
• I will earn respect and build trust by acting with integrity in every situation.
• I will understand my role in supporting the team to achieve our purpose.
• I will focus on people over products and build lasting relationships.
• I will take ownership and accept responsibility.
• I will treat my coworkers with the same high standards as I treat my member.
• I will continuously look for ways to improve myself, my credit union, and my community.
• I will accept there is no "they". We are one working toward the same mission
• I will commit to the core values

• Develop each employee to their highest potential by identifying their areas for improvement and appropriately coaching, training or correcting the employees' performance.
• Recognize employees who perform at a high level.
• Hold employees accountable for their performance, attitude and behavior.
• Exhibits confidence in self and others; Inspires and motivates others to perform well. Effectively influences actions and opinions of others.
• Meet with each employee monthly to review previous month's performance, set goals for upcoming month's performance and develop plans to improve employee's performance.
• Demonstrate enthusiastic support of corporate mission, core values and long-term objectives.
• Performs job duties within our bylaws, regulations, Board of Directors policies, established internal and external service standards and our work procedures.
• Train and supervise branch staff. Assign, direct, coordinate and review work performed by staff.
• Maintains a highly motivated, well-trained staff maintaining effective employee relations.

SUMMARY:

The Marketing Manager / Sr. Marketing Manager leads the daily operations and performance of the Marketing Department, reporting directly to the Chief Marketing Officer. This position develops employees, manages priorities and resources independently, and translates organizational goals into integrated marketing plans and measurable results.

The position requires a versatile, hands-on marketing leader with demonstrated expertise in digital and traditional advertising, brand and product marketing, SEO/SEM, CRM, marketing automation, content, and analytics. The Marketing Manager / Sr. Marketing Manager directs multichannel campaigns from strategy through optimization, strengthens member acquisition and relationships, and uses performance data and return on marketing investment (ROMI) to improve outcomes.

The Marketing Manager / Sr. Marketing Manager partners with internal teams and external vendors to deliver effective, compliant, on-brand initiatives on time and within budget, while proactively identifying opportunities and recommending improvements.

ESSENTIAL DUTIES AND PRIMARY RESPONSIBILITIES include the following:

Leadership & Department Management

• Lead daily department operations, align priorities with CMO strategy, and manage staff, resources, workflows, and the marketing calendar.
• Coach, develop, evaluate, and hold employees accountable through clear goals, feedback, delegation, and performance management.
• Assign and prioritize work, balance workloads, and ensure timely, accurate, and high-quality delivery of campaigns and projects.
• Improve processes and quality controls; resolve operational issues independently and elevate significant risks with recommended solutions.
• Report departmental progress, performance, staffing needs, and operational priorities to the Chief Marketing Officer.

Marketing Strategy & Campaign Management

• Translate organizational objectives into integrated marketing strategies, creative briefs, plans, and multichannel campaigns.
• Lead the complete campaign lifecycle, including research, audience segmentation, creative direction, execution, testing, optimization, and evaluation.
• Develop campaigns that grow brand awareness, new membership, product adoption, member engagement, and sustainable profitability.
• Use member insights, market research, personas, and competitive analysis to guide audience targeting and marketing decisions.
• Partner with business units on product positioning, promotional offers, launches, and go-to-market plans.

Digital Marketing & Marketing Technology

• Manage and optimize paid digital advertising across search, social, display, video, and other relevant channels, with demonstrated hands-on proficiency.
• Oversee SEO/SEM strategies, website content, landing pages, user experience, and conversion rate optimization.
• Lead email, social media, CRM, and marketing automation strategies, including segmentation, personalization, member journeys, and A/B testing.
• Use digital analytics, attribution, dashboards, and performance insights to improve results and evaluate emerging technologies, including responsible AI applications.

Traditional Marketing & Brand Management

• Plan, manage, and evaluate traditional advertising, including television, radio, outdoor, print, direct mail, event, and sponsorship media.
• Apply media planning, buying, targeting, negotiation, and performance evaluation expertise to manage advertising investments.
• Maintain brand positioning, messaging, visual standards, compliance requirements and consistent experiences across traditional and digital channels.
• Direct creative quality across copy, design, photography, video, print, and branch materials; oversee community events, media partnerships, and production vendors.

Analytics, Budgeting & Performance Optimization

• Establish and monitor KPIs for campaign performance, member acquisition, engagement, conversions, and product penetration.
• Analyze marketing data and provide dashboards, performance reports, and actionable recommendations to the CMO.
• Assess ROMI, acquisition costs, conversions, and campaign profitability to improve channel and budget efficiency.
• Support marketing budget planning and expense oversight; lead testing and corrective action to strengthen results.
• Partner with stakeholders to connect marketing outcomes with product use, member relationships, and business performance.

Cross-Functional Collaboration & Compliance

• Coordinate marketing initiatives with Lending, Retail Operations, Business Development, Financial Literacy, Community Impact, and other stakeholders.
• Serve as the primary day-to-day marketing liaison and represent the department on relevant committees and cross-functional initiatives.
• Work with Compliance to ensure advertising, promotional offers, disclosures, and digital content meet applicable requirements and internal standards.
• Maintain knowledge of financial products, regulations, competition, and marketing trends; support organizational projects and perform other duties as assigned by the CMO.

EDUCATION / EXPERIENCE

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field, or an equivalent combination of education and relevant professional experience.

Minimum of seven (7) years of progressively responsible marketing experience, including demonstrated hands-on expertise across digital and traditional marketing, integrated campaigns, marketing technology, and analytics.

Minimum of three (3) years of direct personnel supervisory or management experience, including employee development, performance evaluation, project oversight, and accountability.

Proven experience developing and optimizing campaigns, managing budgets, interpreting performance data, and delivering measurable business results.

Experience in a financial institution, credit union, or other highly regulated industry is strongly preferred but not required.

SKILLS & ABILITIES:

• Broad, hands-on expertise in digital and traditional marketing, including paid media, SEO/SEM, email, social, brand, creative, and integrated campaigns.
• Working proficiency with CRM, marketing automation, content management, analytics, and advertising platforms; ability to adopt emerging technologies responsibly.
• Strong analytical skills, including KPI interpretation, ROMI assessment, campaign optimization, and data-driven recommendations.
• Proven personnel leadership, coaching, accountability, delegation, and independent decision-making.
• Excellent project management, organization, problem-solving, and ability to manage competing priorities.
• Strong business judgment, creative evaluation, and written, verbal, interpersonal, and presentation skills.
• Proficiency with Microsoft Excel, PowerPoint, and comparable office tools; familiarity with Adobe Creative Cloud or similar software is helpful.
• Professionalism, adaptability, accuracy, and effective collaboration in a fast-paced environment.

CERTIFICATES, LICENSES, REGISTRATIONS:

Valid Nevada Driver's License or reliable mode of transportation

SILVER STATE SCHOOLS CREDIT UNION IS AN EQUAL OPPORTUNITY EMPLOYER (EOE)

DRUG-FREE WORKPLACE