Marketing Manager

Bayway Lincoln; Pasadena (TX); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Paid Time Off

401K retirement plan

Health, Vision, and Dental benefits

Health Savings Account

Company Paid Life Insurance

Disability insurance

Growth opportunities

Paid Training

Job summary

Bayway Auto Group in Pasadena, TX, is seeking a creative Marketing Manager to support the store’s marketing initiatives and boost brand recognition to drive sales and service revenue. You will collaborate with our in-house videographer and design teams to develop engaging content for social media and the dealership website.

The role requires a mix of content creation, video production, analytics, and event coordination, with opportunities for growth.

Qualifications

• Experience managing website and social media
• Analytics oriented; Google Ads and Google Analytics certification preferred (must obtain within 60 days of employment if not already held)
• Experience collaborating with internal teams and external vendors to produce marketing assets

Responsibilities

• Content Creation: Generate fresh social media content across platforms (Facebook, Instagram, TikTok, YouTube)
• Video Production: Collaborate with in-house videographer for compelling video content
• Collaboration: Work with management, sales & service teams, and digital providers on website and ad content
• Analytics Utilization: Monitor website and social media performance; identify improvements
• Branding: Align marketing with dealership branding and community initiatives
• Event Coordination: Schedule and promote events
• CRM/Email Management: Create new employee logins and email accounts for new hires
• Other duties may be assigned

Skills

Content creation

Video production

Analytics

Branding

Event coordination

CRM/Email management

Education

High School Diploma

College education preferred

Tools

Google Ads

Google Analytics

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager

Full Time Clerical/ Admin Bayway CJDR, Pasadena, TX, US

Salary Range: $45,000.00 To $50,000.00 Annually

Bayway Auto Group is an award-winning and growing auto group in the Houston and surrounding area that holds a reputation of excellence and prides itself on its commitment to customer satisfaction! We truly value our team members, as they hold the most important job there is, ensuring that our customers have wonderful car buying experience and excellent service. We offer competitive pay & benefits and enjoy rewarding and recognizing them for outstanding effort and results.

Position Summary:

We are currently searching for a creative, analytical and motivated Marketing Manager with a high level of integrity to join the team. The primary purpose of this role is to support the store’s marketing initiatives and increase brand recognition to increase sales and service revenue. This role will involve collaboration with our in-house videographer and various graphic design teams. While high-quality production is not the primary responsibility, your ability to brainstorm and create engaging content will be key to our marketing success.

Position: Marketing Manager

Classification: Full Time; Exempt

Reports To: Director of Marketing

Essential Duties include but are not limited to:

• Content Creation: Generate fresh and engaging social media content across platforms including Facebook, Instagram, TikTok, and YouTube.
• Video Production: Collaborate with our in-house videographer to create compelling video content for social media and the dealership website.
• Collaboration: Work closely with management, sales & service team, and digital providers to develop website and advertising content.
• Analytics Utilization: Regularly monitor website and social media to ensure optimal performance, identify improvement opportunities, and make suggestions for strategy adjustments.
• Branding:Align marketing strategies and community initiatives to enhance dealership visibility.
• Event Coordination: Schedule and manage all events, organizing and promoting them effectively.
• CRM/Email Management: Create new employee logins for CRM & other related platforms, in addition to issuing email accounts for all new employees promptly and accurately.
• Other Duties May Be Assigned

Knowledge, Skills & Abilities:

• Possesses a creative mindset with a passion for generating engaging social media content
• Ability to grow social media audiences and increase engagement organically.
• Ability to anticipate trends and apply them quickly in a dealership context.
• Ability to align social media strategy with dealership sales, service, and event goals.
• Strong attention to detail and the ability to work efficiently under pressure.
• Ability to engage others and maintain a teamwork atmosphere
• Ability to network and communicate with a large diverse group of unfamiliar people

Qualifications :

• High School Diploma, College Education is Preferred in field relative to Marketing
• Previous experience in website and social media management
• Analytics-oriented; Google Ads and Google Analytics certification preferred (must obtain within 60 days of employment if you do not have valid certification at the start of employment)

Employment Requirements:

• Must have Valid driver’s license and good driving record
• Must pass Pre Employment Process which includes background check and drug screening
• Must have reliable transportation
• Must be able to work some evenings and Saturdays for scheduled events

Physical Requirements:

• Must be able to sit, stand, walk, and bend/stoop frequently and potentially for long periods of time.
• Competitive Pay
• Paid Time Off, Paid Training,
• 401K retirement plan & annual employer match
• Health, Vision, and Dental benefits
• Health Savings Account
• Company Paid Life Insurance
• Disability, Voluntary Life, & Supplemental plan options
• Discounts, perks, and incentives
• Paid Training
• Opportunity for Growth & Development
• Safe & Team Oriented Work Environment

Bayway Auto Group is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, sex, age, national origin, or disability. We commit to providing reasonable accommodations to qualified individuals with disabilities, as required by the Americans with Disabilities Act (ADA).