Marketing Manager

Red River Roofing Siding & Windows; Oklahoma City (OK); On-site; USD 70,000 - 110,000; Full time

Job summary

Red River Roofing Siding & Windows seeks a Marketing Manager to drive lead generation through effective campaign management and strategic brand initiatives. You will work with 2-3 staff assisting with admin tasks and collaborate with external agencies for creative pieces.

Role requires travel to events locally, data-driven marketing, and optimization of campaigns using Google Analytics, GoHighLevel, and Call Rail.

Qualifications

• 5+ years of experience in marketing management.
• Experience leading lead-generation campaigns and branding initiatives.
• Ability to analyze performance metrics and optimize campaigns.

Responsibilities

• Manage and execute marketing campaigns targeting lead generation.
• Conduct market research to identify customer insights and trends.
• Develop and implement brand strategies to enhance market presence.
• Create content aligned with marketing objectives.
• Oversee marketing budget and ensure efficient resource allocation.
• Analyze performance metrics and adjust campaigns for optimization.
• Leverage SEO/SEM to drive traffic.
• Plan and coordinate marketing events to support brand engagement.

Skills

Campaign management

Market research

Brand strategy

Content creation

Budget management

Analytics

SEO/SEM

Tools

Google Analytics

GoHighLevel

Call Rail

Job description

Job Description

Job Description

The Marketing Manager plays a crucial role in driving lead generation through effective campaign management and strategic brand initiatives. This position operates as an individual contributor, however there are 2-3 employees that will assist with administrative functions, focusing on data-driven marketing efforts using tools such as Google Analytics, GoHighLevel, and Call Rail. We also have external companies contracted for the creative pieces - TV, Google and Social ad creation, etc. The role requires occasional local travel / event attendance and emphasizes collaboration to optimize marketing performance and achieve business goals.

Responsibilities

• Manage and execute marketing campaigns targeting lead generation
• Conduct market research to identify customer insights and trends
• Develop and implement brand strategies to enhance market presence
• Create compelling content aligned with marketing objectives
• Oversee marketing budget and ensure efficient resource allocation
• Analyze performance metrics and adjust campaigns for optimal results
• Leverage digital marketing channels including SEO/SEM to drive traffic
• Plan and coordinate marketing events to support brand engagement

Required Qualifications

• 5+ years of experience in marketing management

Company Description

Build your career in a stable industry that’s not impacted by market conditions outside your control. Join a team with a 25+ year track record in roofing, siding, and windows at Red River, a family-owned and operated business that stands as the biggest roofing, siding, and window company in the state. Our history isn’t just about business; it’s about a tradition of excellence, community trust, and breaking the mold of your typical roofer.

Company Description

Build your career in a stable industry that’s not impacted by market conditions outside your control. Join a team with a 25+ year track record in roofing, siding, and windows at Red River, a family-owned and operated business that stands as the biggest roofing, siding, and window company in the state. Our history isn’t just about business; it’s about a tradition of excellence, community trust, and breaking the mold of your typical roofer.