Digital Marketing Manager

R1 Roofing & Exteriors; Lehi (UT); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A roofing company in Utah is seeking a Portfolio Marketing Manager for a hybrid role. The successful candidate will develop and implement marketing plans, conduct market research, and work closely with sales teams to drive brand awareness. Strong skills in market planning and data analysis are required. A Bachelor's degree in Marketing or Business is preferred, along with previous experience in the building or roofing industry.

Qualifications

• Strong skills in market planning, analysis, and research.
• Experience in marketing and sales strategies.
• Ability to analyze data and translate insights into actionable marketing initiatives.

Responsibilities

• Develop and implement marketing plans.
• Conduct market research and analysis.
• Collaborate with sales teams to align marketing strategies with sales objectives.
• Manage marketing campaigns and drive brand awareness.

Skills

Market planning

Market analysis

Data analysis

Communication skills

Project management

Problem-solving

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Marketing tools

Data analytics platforms

CRM software

Job description

R1 Roofing & Exteriors is a Utah-based, fully licensed and insured roofing company committed to the highest standards of workmanship, professionalism, and integrity. Our team comprises highly qualified, licensed, and skilled contractors dedicated to providing exceptional roofing and exterior services.

Role Description

This is a full‑time, hybrid role in Lehi, UT for a Portfolio Marketing Manager. The Portfolio Marketing Manager will develop and implement marketing plans, conduct market research and analysis to understand customer needs, and identify market trends. Duties include collaborating with sales teams to align marketing strategies with sales objectives, managing marketing campaigns, and driving brand awareness. The role requires effective communication and coordination with various teams to execute strategic marketing initiatives.

Qualifications

• Strong skills in market planning, market analysis, and market research
• Experience in marketing and sales strategies
• Ability to analyze data and translate insights into actionable marketing initiatives
• Excellent communication, project management, and problem‑solving skills
• Proficiency in marketing tools, data analytics platforms, and CRM software
• Bachelor’s degree in Marketing, Business, or a related field is preferred
• Previous experience in the building or roofing industry is preferred
• Willingness to work on‑site in Lehi, UT