Marketing Manager

US Ghost Adventures; Northern (KY); Hybrid; USD 28,000 - 40,000; Full time

Job summary

US Ghost Adventures is seeking a Marketing Manager to own national media strategy, campaigns across multi-brand properties, and press outreach.

You will lead digital growth across paid channels (Meta, TikTok, Google, Reddit), manage creators and partners, and coordinate remote teams to hit KPIs.

Qualifications

• Hands-on familiarity with ad platforms and modern SEO basics.
• A natural storyteller for press releases, pitches, and landing pages.
• Proactive outreach to journalists, creators, and partners to secure earned media.

Responsibilities

• Drive Multi-Brand Strategy: Launch end-to-end campaigns across high-visibility brands and activations.
• Lead Digital Performance: Oversee paid ad strategy and coordinate with SEO/content leads to maintain top rankings.
• Own Media Communications: Serve as primary press contact, write releases, pitch journalists, manage inquiries.
• Mobilize Creators & Partners: Build relationships with travel influencers and tourism boards for sponsored visits.
• Orchestrate Execution: Guide remote teams to ensure campaigns land on schedule and hit KPIs.

Skills

Digital Growth Savvy

Versatile Writing Skills

Fearless Outreach

Composure Under Fire

Team & Workflow Coordination

Tools

Meta

TikTok

Google

Reddit

Job description

Title: Marketing Manager
Location: Remote (US-Based Only)
Pay Rate: $25.00 / hour
Employment Type: Full-Time

Turn Authentic History and Epic Experiences into National Buzz

At US Ghost Adventures, we don’t do boring. We manage some of the most unique experiences, iconic historic properties, and lifestyle brands in the country—from operating famous haunted locations like the Lizzie Borden House to running nationwide ghost tours, pub crawls, e-commerce gear drops, and mobile app initiatives.

We’re a fast-growing, creative team that gives you real ownership over national media strategy, property launches, and campaign vision. If you love travel, pop culture, storytelling, and building authentic hype around unforgettable brands, this is where you take your career to the next level.

Your Role in the Story

As our Marketing Manager, you sit in the driver’s seat of our brand growth, revenue campaigns, and media presence. You’ll own digital marketing strategy across our multi-brand portfolio while stepping up as our go-to voice for press, media, and creators.

• Drive Multi-Brand Strategy:Launch end-to-end campaigns across high-visibility brands, historic property activations, tour rollouts, e-commerce gear drops, and app initiatives.
• Lead Digital Performance:Oversee paid ad strategy (Meta, TikTok, Google, Reddit) and partner with our SEO/content leads to keep our brands ranking #1.
• Own Media Communications:Serve as our primary press contact, writing press releases, pitching journalists, handling media inquiries, and managing brand statements when news drops.
• Mobilize Creators & Partners:Build relationships with travel influencers, content creators, and local tourism boards to run sponsored visits and cross-promotional campaigns.
• Orchestrate Execution:Guide social media managers, creative leads, and VAs to ensure campaign assets land on schedule and hit target KPIs.

The Toolkit You Bring

You combine creative hustle and digital literacy with the drive to step up and lead a dynamic brand ecosystem.

• Digital Growth Savvy:Hands-on familiarity with ad platforms (Meta, TikTok, Google), social trends, conversion funnels, and modern SEO basics.
• Versatile Writing Skills:A natural storyteller who seamlessly shifts between drafting press releases, pitching journalists, and editing landing page copy.
• Fearless Outreach:Zero hesitation picking up the phone or cold-pitching journalists, creators, and partners to secure earned media.
• Composure Under Fire:Calm, diplomatic, and clear-headed when navigating media inquiries, public statements, or delicate brand communications.
• Team & Workflow Coordination:Comfortable guiding remote teammates, creative freelancers, and VAs to keep multi-brand projects moving on schedule.