Manager, Social Media Marketing - Entertainment

Authentic Brands Group; New York (NY); On-site; USD 85,000 - 95,000; Full time

Job summary

A leading brand management firm is seeking an Entertainment Marketing Manager to oversee brand marketing in the social vertical. The role involves content planning and creation, collaboration across departments to launch marketing programs, and fostering relationships in the social space. Ideal candidates will have a Bachelor’s degree, over 4 years of experience in social media management, and proficiency in Adobe Suite. This position offers a range of $85,000 – $95,000 annually.

Qualifications

• 4+ years of experience as a Social Media Manager.
• Strong computer proficiency, especially in Adobe Suite.
• Understanding of social media KPIs.

Responsibilities

• Maintain and update internal asset trackers for all social shoots.
• Liaise with creative counterparts on final reviews.
• Coordinate with marketing teams for social content shoots.

Skills

Social media proficiency

Video and content editing

Communication skills

Critical thinking

Education

Bachelor’s Degree in marketing, business, or similar field

Tools

Adobe Suite (After Effects, Sprout)

Job description

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales across more than 150 countries, including 13,000-plus freestanding stores, shop‑in‑shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences, driving success across all consumer touchpoints, platforms and emerging media.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and a nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go‑getters who contribute unique perspectives and push the boundaries of creativity and innovation.

What You’ll Do

This Entertainment Marketing Manager role will support all brand marketing and brand voice efforts in the social vertical, focused on content planning, creation/development, and optimization. You’ll leverage innovative planning and strategy, collaborate across functions—including Brand, Business Development, and Creative—to build and execute launch and marketing programs. You’ll foster relationships in the social space, educate internal and external teams on emerging trends, monitor the competitive landscape, and integrate all initiatives seamlessly into overarching brand marketing plans. The role includes day‑to‑day execution of social media content development.

Key Responsibilities

• Maintain and update internal asset trackers for all upcoming social shoots, detailing timing, key product, promotional windows, and more.
• Liaise with creative counterparts on final reviews and approvals.
• Coordinate with wider entertainment marketing teams to ingest briefs for social content shoots and editing.
• Manage the routing process for creative and brand team sign‑off of social content.
• Schedule and calendaring of day‑to‑day social initiatives.
• Work with Community Management lead to monitor performance across platforms.
• Develop platform strategies for each key project.
• Create content calendars to tease and support announcements.
• Adapt overarching brand marketing plans into trend‑ready rollouts.
• Develop KPIs and compile and interpret analytics reporting across owned channels.
• Collaborate on content briefs with creators, media personalities, and other relevant parties.
• Develop content strategies and launch/sustain plans around new handles (e.g., Authentic Live, SI Experiences, The Shaq Shop).
• Handle daily administrative tasks: updating schedules, spreadsheets, tracking partner obligations, and maintaining best practices.
• Integrate AI tools (Authentic AI, Midjourney, Firefly) into content development plans to prototype concepts.
• Use generative AI to improve efficiency, scalability, and visual experimentation.
• Stay informed on emerging tech and digital trends to elevate social media creative.

Must Haves

• Bachelor’s Degree in marketing, business, or a similar field.
• Proficient knowledge of and passion for social media.
• 4+ years of experience as a Social Media Manager.
• Video and content shooting/editing skills (including mobile shooting/editing).
• Strong computer proficiency, especially in Adobe Suite (After Effects, Sprout) and native social media features.
• Seamless communication skills with strong in‑room presentation capabilities.
• Exceptional at building relationships.
• Understanding of social media KPIs.
• Critical thinker and problem‑solver.
• Willingness to travel for events and activations (up to 15% of the time).

Salary Range

$85,000 – $95,000

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Equal Opportunity Employer

Authentic is an equal‑opportunity employer and we value and embrace the diversity and inclusion of all team members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

Accommodations & Privacy

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