HEAD OF MARKETING

Hawkeye Search Group; New York (NY); On-site; USD 185,000 - 225,000; Full time

Job summary

A leading beauty company in New York City is seeking a Head of Marketing to oversee all marketing activities, including DTC, TikTok, and Amazon channels. This role requires managing significant marketing budgets and ensuring the delivery of engaging brand stories. The ideal candidate will have over 7 years of experience in consumer brand marketing and a strong background in growth strategies. The position focuses on KPIs and requires a hands-on approach to leading a team and collaborating with various partners.

Qualifications

• 7+ years of experience in marketing for consumer brands.
• Experience managing large marketing budgets, emphasis on growth marketing.
• Direct experience managing Meta advertising accounts.

Responsibilities

• Manage 8-figure marketing budget with consistent KPI reporting.
• Direct growth marketing across DTC, Amazon, and TikTok.
• Own e-Commerce website and manage CRM to drive LTV.

Skills

Brand storytelling

Growth marketing

KPI management

Collaboration

Job description

About the job

Our client is one of the fastest-growing cosmetic companies in the market today. Based in New York City, we’re a family-run business developing global beauty brands that deliver real-world solutions for a diverse consumer base.

We’re looking for a Head of Marketing to join our team. This role oversees all brand, affiliate, paid ad, and CRM marketing across all channels, primarily: DTC, TikTok, and Amazon. They will need to hire and manage a team of full time employees, freelancers, and agencies to support the business, as well as leverage internal resources already in place. This role reports directly to the GM of one of the brands.

The ideal candidate is an experienced direct-to-consumer marketer with a strong aptitude for brand storytelling. They will have managed 8-figure marketing budgets and should have direct experience managing growth marketing channels (Meta, Google, TikTok) and CRM (email, text, loyalty). This person will have a laser focus on KPIs like CAC, AOV, and LTV, a scrappy, can-do attitude, high attention to detail, and thrive in a fast-paced, collaborative environment—someone who can anticipate issues, streamline workflows, and build scalable systems that support our continued growth.

Salary Range: $185,000 - 225,000, plus bonus and benefits

This role is Monday-Thursday in-office with Fridays WFH.

Key Responsibilities

• Manage 8-figure marketing budget and provide consistent reporting and insights into KPI drivers
• Direct all growth marketing across DTC, Amazon, and TikTok with the support of Head of Growth, in-house Amazon team, and in-house TikTok team; you will be responsible for strategically deploying ad spend cross-channels to meet revenue goals and scale into acquisition efficiencies
• Partner with in-house creative and brand marketing leads to execute brand campaigns, events, and produce creative assets for all channels
• Own e-Commerce website and channel (development, merchandising, imagery, apps, etc.) with support of e-Commerce manager (direct report) and other supporting teams and freelancers
• Own CRM with support of CRM Manager (direct report) and agencies to drive LTV
• Drive brand marketing efforts with support of PR Agency, Brand Associate (social, influencer, events), and internal Brand Marketing team; you will be responsible for concepting all brand moments and providing budget and guidance for execution
• Manage a team of 4 direct reports and relationships with cross-functional teams internally, as well as freelance and agency partners

What We’re Looking For

• 7+ years of experience in marketing for consumer brands
• Experience managing large marketing budgets, emphasis on growth marketing
• Direct experience managing a Meta advertising account
• CRM experience (specifically email + text marketing)
• Brand-forward thinker with natural ability to weave storytelling into communications
• Ability to prioritize and lead under pressure in a fast-paced environment
• Positive, self-motivated, and collaborative attitude.

Bonus Points

• Experience with Amazon FBA, TikTok Shop, or similar marketplaces.