Internal Marketing Specialist

Vision Advertising; Leominster (MA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Unlimited paid time off

Health insurance stipend after 90 days

Job summary

Vision Advertising in Leominster is searching for a Brand Ambassador to manage marketing for both a leading marketing agency and an upscale bakery-café. The role requires expertise in social media and traditional marketing, with responsibilities including creating marketing plans, analyzing performance, and managing digital content.

The ideal candidate should have 2-4 years of relevant experience, strong writing skills, and the ability to work independently and collaboratively. This full-time position offers unlimited paid time off and health insurance after 90 days.

Qualifications

• 2-4 years of hands-on experience in a marketing role.
• Strong visual storytelling abilities including photography.
• Excellent verbal and written communication skills.

Responsibilities

• Create and manage marketing plans for two different brands.
• Manage social media accounts and create engaging content.
• Analyze and report on marketing successes and failures.

Skills

Social media marketing

Public relations

Networking

Writing skills

Marketing strategy development

Education

BA or BS in Communication, Advertising, or Marketing

Tools

HootSuite

Facebook Business Manager

Microsoft Office 365

Job description

How would you like to make a big difference in your job, and be the hero of the office? Do you like being showered with constant praise for being the rock star responsible for bringing in all kinds of new opportunities for the company (and helping us to create jobs)? Sound good? Read on! Vision Advertising is looking for a Brand Ambassador, our own internal marketing badass. We’re looking for the marketing rock star that’s a Jacqueline (or Jack!) -of-all-trades that loves variety and creating powerful results.

Job Description

Vision Advertising’s CEO owns two enterprises, and you’ll be responsible for doing marketing, social media, publicity, and networking for both brands. One of your responsibilities will be managing and executing the marketing for Vision Advertising, the 19-year-old marketing agency that’s carved out a niche for itself as a leader in the marketing space, being the defiant, thoughtful, and consultative purist in a market that wants to commoditize everything. Your other responsibility will be managing and executing the marketing for an emerging, upscale bakery-café in the Boston area that’s hitting the market in spring 2019. The café is positioning itself against local chains that have already proven the concept, and will be offering an elevated coffee, pastry and dining experience in a classy-yet-approachable environment reminiscent of cafés in Milan and Paris.

To excel in this role, you must intimately understand social media marketing, search engine marketing, and marketing as a whole, as well as publicity and networking. You must understand business-to-business trust-based sales, and the criticality of relationships, reputation and credibility to the sales process in the B2B environment. Similarly, you must understand the business-to-consumer reputation and word-of-mouth-based sales, and the criticality of reputation, visuals, and powerful storytelling in the B2C environment. A strong desire to win is a must – someone internally motivated that lives for the victories all along the road. You will be focusing your time on managing the two marketing plans, continually updating and implementing the pivotal strategies contained within, staying on top of best practices.

You can look forward to a culture of empowerment, personal responsibility, freedom, and great respect. You’ll get to enjoy a flexible schedule with unlimited paid time off. You read that right – unlimited. We deeply value our team members and enthusiastically encourage self-care, so our expectations of full-throttle peak performance can be met consistently. At the end of the day, we embody the “work hard, play hard” ethos.

• Full time salaried position
• Salary commensurate with qualifications and experience
• Health insurance stipend available after 90 days
• Unlimited paid time off available after 90 days

Qualifications

Responsibilities:

• Marketing plan creation, strategy development, and restructuring.[JBC1]
• Analysis and reporting on successes/failures in an objective and subjective manner.
• Social media account management to include Facebook, Instagram, Twitter, and LinkedIn; including but not limited to: content creation, graphic design, photography, video, budgeting, ad account management, and scheduling.
• Story creation and pitching to media locally, regionally, and nationally.
• Photography collection creation, curation, and implementation.
• Lead tracking to determine effective pathways.
• Initial lead pre-qualification/screening.
• Blogging and whitepaper development.
• Networking and relationship development in the community.
• Pursuing community recognition through awards and speaking opportunities.
• Perform other duties as assigned.

Required Qualifications:

• This is not an entry-level position and experience is a firm requirement of the role. A minimum of 2-4 years hands‑on experience (preferably in an agency environment) is required with:
  • Long‑form writing to include blogging, emails, letters, and press releases.
  • Short‑form writing to include social media, emails, and texts.
  • Strong communication skills to include verbal and written communications.
  • Networking and relationship building skills to include relationship nurturing.
  • Marketing plan development and researching abilities.
  • Strong visual storytelling abilities to include photography and photography collection curation.
  • Public speaking and speech writing.
• Very strong writing and editing skills. Grammar nerds welcome.
• Self‑starter who can work independently, but also as a part of a team.
• Motivated problem‑solver.
• Great sense of humor.
• Ability to give and receive positive and constructive feedback.
• Unique personality that can see the 50K foot view strategy as well as the detailed, 50 foot view – with the ability to see both and affect change in both.
• Ability and willingness to manage up and laterally.
• Outstanding organizational and time‑management skills.
• Expert at time management: able to manage multiple and varying priorities at the same time, including those that change daily, while meeting all deadlines and goals.
• BA or BS with focus on communication, advertising and/or marketing – helpful, not required.
• Required to be able to walk up and down a minimum of three (3) flights of stairs unassisted.
• Required to be able to lift and carry up to 40 lbs. independently.
• Some local travel required; must have own reliable transportation and valid driver’s license.
• Some work required on evenings and weekends, varied dependent on opportunities.
• Own smart phone required.

Software Skills:

• Facebook, Instagram, Twitter, and LinkedIn
• Microsoft Office 365
• Facebook Business Manager
• HootSuite
• Project management and time tracking software
• CRM – helpful but not mandatory