Marketing Manager

CivicMinds, Inc; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

CivicMinds, Inc is seeking a senior digital marketing leader to manage and mentor a team of cross-functional buyers and strategists. You will plan, execute, and optimize ROAS-driven SEM campaigns (Google Search, Shopping, YouTube) and paid social efforts (Meta, TikTok), while overseeing integrated campaigns across channels.

You will maintain hands-on platform involvement, manage bids and budgets, and deliver weekly client reporting plus strategic presentations to guide investment decisions.

Qualifications

• Hands-on experience running paid campaigns in Google Ads and/or Search Ads 360, including Shopping and YouTube.
• Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record of executing and optimizing ROAS-driven, revenue-focused campaigns.
• Recent hands-on experience within platforms such as Google Ads and Meta, including campaign builds, bid/budget management, and experimentation.
• Proven experience in direct people management, including coaching and developing team members.
• Strong experience presenting to clients, including reporting, strategic pitches, and investment planning.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Exceptional client relationship management, communication, and analytical skills.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Experience selling consumer goods is a plus.

Responsibilities

• Lead planning, execution, and optimization of ROAS-driven SEM campaigns (Google Search, Shopping, YouTube).
• Oversee paid social campaigns (Meta/Facebook Ads Manager, TikTok).
• Manage multi-channel campaigns across search, social, display, and programmatic.
• Maintain hands-on involvement: bids, budgets, campaign builds, measurements, experiments.
• Develop and maintain strong client relationships with weekly reporting and strategic presentations.
• Drive investment strategy recommendations based on performance data.
• Collaborate with internal and global teams on cross-regional media strategy.
• Analyze campaign performance data and provide actionable optimization insights.
• Refine internal processes to boost team efficiency and performance.
• Stay current on SEM and digital marketing trends, tools, and best practices.

Skills

Paid media management

Google Ads

Meta Ads Manager

Campaign optimization

People management

Client reporting

Strategic planning

Cross-channel marketing

Analytical skills

Budget management

ROAS optimization

Education

Bachelor's degree in marketing, communications, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Search Ads 360

Job description

• Manage and mentor a team of cross‑functional digital marketing buyers or strategists, with a focus on coaching and developing team members.
• Lead the planning, execution, and optimization of ROAS‑driven and revenue‑focused SEM campaigns (Google Search, Shopping, and YouTube Ads) and paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Maintain hands‑on involvement within platforms, including managing bids and budgets, building and quality‑checking campaigns, and leveraging measurement and experimentation tools.
• Develop and maintain strong client relationships, delivering weekly reporting, insights, and leading large‑scale strategic presentations.
• Drive channel diversification and investment strategy recommendations based on performance data.
• Collaborate with internal teams and global teammates to align on cross‑regional media strategy.
• Analyze SEM and cross‑channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Requirements

• Hands‑on experience running paid campaigns in Google Ads and/or Search Ads 360, including Shopping and YouTube.
• Hands‑on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record of executing and optimizing ROAS‑driven, revenue‑focused campaigns.
• Recent hands‑on experience within platforms such as Google Ads and Meta, including campaign builds, bid/budget management, and experimentation.
• Proven experience in direct people management, including coaching and developing team members.
• Strong experience presenting to clients, including reporting, strategic pitches, and investment planning.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Exceptional client relationship management, communication, and analytical skills.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Bachelor’s degree in marketing, communications, or a related field.
• Experience selling consumer goods (e.g., food, clothing, toiletries, electronics, automobiles, appliances, etc.).