Digital Marketing Manager

Flexton Inc.; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

A leading marketing agency is seeking a Digital Marketing Specialist to enhance revenue across paid channels. The ideal candidate will possess over 3 years of digital marketing experience, particularly in SEM, and will excel in a fast-paced environment. Responsibilities include managing key relationships with marketing teams and overseeing media strategies. Strong communication and cross-functional collaboration skills are essential. Applicants should have a degree in Marketing or a related field.

Qualifications

• 3+ years of experience in performance marketing with integrated digital marketing responsibilities.
• Experience overseeing SEM, paid social, and display.

Responsibilities

• Manage overall relationship with Sales Solutions Marketing Teams and set stakeholder expectations.
• Drive media acquisition strategy in partnership with agencies.
• Orchestrate integration of all paid and owned media channels.

Skills

Digital marketing experience

SEM experience

Strong communication skills

Cross-functional teamwork

Education

B.S. /B.A. in Marketing or related field

Job description

Overview

In this role, you will partner closely with our Talent Solutions business partners to grow revenue across all paid channels. The ideal candidate will have 3+ years working in performance marketing with cross-channel and integrated digital marketing and revenue-generating responsibilities. You also have experience in scaling digital marketing programs, while driving efficiency and meeting ROAS targets. You have worked in a digital marketing role on either publisher or agency side, working cross-functionally and cross-organizationally. You have overseen SEM, paid social and display hands-on throughout your career and understand all the levers of running and scaling digital marketing campaigns.

If you’re a strong communicator with the ability to influence senior leaders and have a love for fast-paced marketing environments - this role is for you.

Responsibilities

• Strategy and stakeholder management :
• Manage the overall relationship and serve as the primary point of contact with the Sales Solutions Marketing Teams; set and deliver upon stakeholder expectations.
• Drive the EMEA and LATAM media acquisition strategy in partnership with agencies and global teams
• Create cross-organizational alignment across acquisition, operations, online and field marketing teams.
• Oversee paid media localization in partnership with internal team and external agencies

Program management

• Orchestrate integration of all paid and owned media channels to ensure optimal results.
• Manage campaign execution (working closely with our agency channel experts).
• Share weekly, monthly, quarterly insights to global Marketing team. Highlight effectiveness of cross-channel campaigns and responsiveness of different audiences to inform optimization.
• Own media forecasts and outlook for spend, revenue, and ROAS.
• Own overarching relationship with agencies, vendors and publishers and help drive local strategy
• Work with colleagues to share best practice paid media management; owning regional insights across English and localized campaigns

Basic Qualifications

• 3+ years of digital marketing experience, SEM experience preferred.

Preferred Qualifications

• Clear communication and storytelling skills.
• Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
• Knowledge of web marketing
• Hands-on experience with search/web localization a plus
• Digital agency experience is a plus
• Must have worked on the digital marketing side
• Ability to demonstrate resourcefulness, motivation, initiative and leadership
• Ability to build creative solutions and drive results
• Ability to work with cross-functional teams including web development, IT, business operations and field marketing
• B.S. /B.A. in Marketing or related field is preferred