Full-Stack Content Creator/Creative Strategist

Ripple Foods; Austin (TX); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Equity opportunities

Competitive salary

Job summary

Ripple Foods is seeking a hybrid Full-Stack Content Creator/Creative Strategist in Austin, TX. You will own the full creative lifecycle—from insight to script, from shoot to edit, and from iteration to scale—driving retention and performance through data-driven creative decisions.

You’ll partner with the Director of Content Strategy and founders to translate customer psychology into compelling content, lead shoots, write scripts, brief editors, and push projects from concept to asset.

Qualifications

• 3-5+ years in DTC as a creative strategist, content creator, or hybrid
• Deep experience in Meta Ads, UGC, and direct response copywriting
• Ability to analyze creative performance and translate learnings into action
• Comfort meeting with creators, running shoots, planning props, and giving tight edit notes
• Obsession with customer psychology, trend mapping, and creative frameworks
• Ability to brief or cut retention-focused edits and lead projects with clarity
• Bonus: experience in high-growth startups and fast-paced environments

Responsibilities

• Interpret creative performance data from Meta Ads, motion, and analytics to drive iterations
• Identify friction points in the funnel and test smarter hooks and CTAs
• Use data to understand why a concept worked or didn’t
• Conduct customer research (reviews, testimonials, surveys) and apply insights to direction
• Write high-converting UGC scripts with strong DR hooks and CTAs
• Ideate 5-10 fresh concepts weekly for ads across formats
• Collaborate with the Head of Creative and Performance Team to align with brand voice
• Direct or assist in shoots, plan sets and talent, and guide production
• Provide detailed post-production notes and retention-focused edits
• Version creatives across formats and durations with clear briefs

Job description

Everyday Dose isn't your typical wellness brand. We've built a category-defining mushroom coffee that has disrupted how people think about their morning rituals, with thousands of passionate customers and a product that people actually love. Our growth has been driven by world-class direct response creative, cutting-edge customer insight loops, and data-backed iteration strategies. Now, we're looking to bring on a hybrid Full-Stack Content Creator/Creative Strategist to take us to the next level.

We're not looking for someone who's just a creative. We're looking for someone who can own the full creative lifecycle: from insight to script, from set to edit, and from iteration to scale. If you love analyzing creative performance data as much as directing talent or editing for retention this is your dream role.

You'll partner closely with our Director of Content Strategy (and occasionally with the founders) to fill the gaps between creative strategy and content execution. You'll be expected to take initiative, work fast, and get deep into the weeds of customer psychology and ad performance.

Requirements

• Have 3-5+ years in DTC as a creative strategist, content creator, or hybrid
• Have deep experience in Meta Ads, UGC, and direct response copywriting
• Know how to analyze creative performance and translate learnings into action
• Are comfortable meeting with creators, running shoots, planning props, and giving tight edit notes
• Are obsessed with customer psychology, trend mapping, and creative frameworks
• Know what a great retention edit feels like and how to brief or cut it yourself
• Can lead with clarity and drive projects from idea to asset without micromanagement
• Bonus: You've worked in high-growth environments and love the chaos of start-up speed

What You’ll Do

Creative Strategy + Analysis

• Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting
• Identify friction points in the funnel: low CTR? Test CTA or headline. Low thumb-stop? Change visual hook or story tension. Low retention? Adjust narrative pacing, editing style, or format
• Use data to do more than just swap hooks, understand why something worked or didn’t
• Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction

Scripting & Ideation

• Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs
• Ideate 5-10 fresh concepts weekly for new ads across UGC, TikTok-style, founder-led, testimonials, and more
• Collaborate with the Head of Creative and Performance Team to ensure alignment with audience psychology and brand voice

Production + Content Creation

• Direct and/or assist in in-person shoots (LA-based preferred but not required)
• Plan set, props, talent, and shot lists to make every frame intentional
• Think visually and practically, how can we shoot this smarter, tighter, and more natively to platform?
• Step into content creation yourself when needed

Post-Production & Iteration

• Guide editors with detailed notes and creative direction; understand L-cuts, jump cuts, pacing, and motion as tools to retain attention
• Run retention audits and identify drop-off patterns
• Version winning creatives across formats, durations, intros, and CTA frameworks
• Create briefs that actually result in better deliverables - clarity, context, and intention

We're a lean team with big goals. We believe in:

• Speed is king
• Work smart, overdeliver
• Data before ego
• Better every day

We don't do corporate. We move fast, make decisions, and have a lot of fun while doing it. If you want to grow fast, own outcomes, and work with passionate people, this is the place.

How We Hire

• Initial culture & value fit interview
• Creative strategy test (script writing, breakdowns, and idea pitch)
• Final call with team/founder
• Offer & onboarding

We aim to move within 8-10 days.

Benefits

• Be part of a mission-driven company revolutionizing the way people start their day
• Competitive salary with performance-based incentives
• Equity opportunities in a rapidly growing brand
• A passionate and innovative team that values creativity and collaboration